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Marketers Adapt As Social Networks Attract Older Users

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#1 Conspicuous


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Posted 23 February 2009 - 04:40 PM


Social networking is no longer a youth phenomenon. As Facebook marches toward 52 million U.S. users (170 million worldwide), the site is beginning to look like, well, America. Which is to say, it looks a lot older. As of January, more than 50% of Facebook users and 44% of MySpace users in the U.S. were over 35 years old, according to ComScore estimates. The single biggest age demographic in the U.S. on both Facebook and MySpace is now between 35 and 44. Indeed, Facebook says its fastest-growing demo is 55-plus.

#2 Minerva


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Posted 24 February 2009 - 02:18 PM

How long before our kids flock to other social networking sites because they don't like having Mom and Dad on Facebook?

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