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Lost My Website Pagerank?
Posted 18 February 2009 - 04:36 AM
Posted 18 February 2009 - 08:09 AM
page rank is not affects Search engine rankings.
I know that but our management asking for Page rank
Posted 18 February 2009 - 11:01 AM
Sounds to me like a management training session may be in order. Sometimes, even as "mere" employees, we have to find a way to educate management on which metrics are appropriate and useful, and which are a waste of time. We do a disservice to our employers if we allow them to continue to focus on metrics that have no bearing on the success of the business.
It might be helpful to summarize for them the reasons why Toolbar PR is a bogus number, and show them traffic and conversion stats along with an explanation of why these are more accurate measures of the performance of the website.
Barring that, try waiting a few days. The Google toolbar is prone to glitches. It may be that your drop in apparent PR is simply another of these glitches. The number may come back up. If you can show that while the number was down, your traffic and conversions were unchanged, this may be one of those learning opportunities for management. Otherwise, at least the number will have gone back up and you can relax.
If the number doesn't go back up after a few days, it may be that there was an actual Toolbar PR update. (I don't track these things, so I couldn't tell you for sure.) As you probably already know, of course, Toolbar PR is only a rough approximation that only gets updated every few months. So if the drop is due to an update of the toolbar, no matter what you do, it isn't going to come back up for several months. Period. No matter what you do now. This is not to say you can't do anything; just don't expect what you do to show up in the Toolbar PR number for some time.
PR (real PR, what is allegedly the starting point for the outdated estimate that shows up on the toolbar) is based on links. Nothing but links. To bring it up, you need more powerful links. Either a whole ton of lower-value links, or a smaller number of more-powerful links. Preferably non-paid links, because if they're paid-for, it's likely Google will eventually detect that and discount those links, which will cause your Toolbar PR eventually to drop and you'll be right back where you were to start with.
And you need patience, because even if you get all those links tomorrow, it will likely take several months for the effect to show up in the next toolbar update.
Posted 18 February 2009 - 11:36 AM
Then you need to educate them as to why it's unimportant. Perhaps uninstalling their PR toolbars would be a good start.
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