Which is why I hate writing copy, but for some reason people seem to think , because i'm IT literate, I can get no.1 in G! for even a page that doesn't have any copy text on it what so ever... look at this request I got...
I attach a list of 'keywords' that xxxxxx and I have thought up as we understand that these can be positioned in our Web Site so that they can be picked up when some one 'searches' the Web? We appreciate that neither of us are IT competent and we therefore would very much welcome your help and feedback as to the best way to have these included.
Now obviously keywords need to be on the page, but i'm the last person to advise anyone on how many times, what keywords to use or where to put them!
Copy text writing is an art, i've tried to explain to them I could write a manual, but not a novel, the two are in two totally different leagues.
The problem I then have is if they do decide to employ a 'professional', how do we know we are getting the real deal? or it's just some shmuck who thinks they are gods gift to Google?
copy text is the one area that I hate, because there is no hard and fast metric rule that can be applied!
Respect to the Karonmeister!