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Google Penalization? Algorithmic Change? What Then?
Posted 16 February 2009 - 10:29 AM
Dilemma! A previous client has come to me saying his organic traffic from Google has come to a complete standstill. Now, I'm unaware of any major algorithm changes that could have caused this, and the client nor I have carried out any work in the last 6 months or so. Could penalization be the problem here? Who knows, the site is 8 years old and had some great rankings for several massive traffic terms and now...nothing! Surely penalization isn't the problem here! So what the heck is it then?
FYI The site is www.nipponautomotive.co.uk
Posted 16 February 2009 - 10:35 AM
Have there been any changes, has the client been doing anything that you're unaware of, have they literally not touched the site for 6 months?
Posted 17 February 2009 - 03:32 AM
Posted 23 February 2009 - 03:58 AM
When you say that it happens to your sites all the time, can you please expand on that.
This weekend I have seen a big drop in my sites. I have approx 10 sites which are all about 2 years old and they have many top rankings on google. However, this weekend they have all dropped down on every term between 20-50 places.
I only produce good quality websites with original content and update them pretty much on a monthly basis. Just cannot understand it. Do you think they will come back on their own?
Posted 23 February 2009 - 07:31 AM
Your situation may be the normal fluctuations, or it be different. You're dealing with multiple sites all owned and run by the same entity.
Have there been any technical issues over the last week or so? Has your server gone down or been unresponsive over the last week or so at some point? Do your sites interlink between themselves heavily? Do they each have their own incoming link profile or so lots of the same sites link to multiples domains?
It's impossible to hazard a guess as to what's happened without more info. I usually start out looking to see if there are any technical reasons that could cause a downturn. Once that's taken off the table, and assuming everything is on the up and up it usually comes down to an algo tweak. Most of those are temporary and things come roaring back fairly quickly.
Posted 23 February 2009 - 12:15 PM
I suggest you ask him about his link building practices. If he says he hasn't done anything in the last six months, ask him what he may have done in September 2008 with respect to acquiring links.
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