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Getting Started With Marketing A New Website
Posted 10 February 2009 - 11:35 PM
this is a little embarrassing but I guess everyone starts somewhere
Thanks in advance jeff
Posted 11 February 2009 - 08:42 AM
Posted 11 February 2009 - 09:42 AM
As RO said above, article marketing and directory submissions alone just aren't going to cut it if your market space is at all competitive. You'll probably want to visit our Link Building for some additional link building strategies. It also wouldn't hurt at all to review the [url=http://www.highrankings.com/forum/index.php/topic/833-tips-for-new-seos/]Tips for Newbies[/url] that covers all aspects of building a site that gets exposure and gains customers.
Giving you a time estimate is difficult. There are a lot of things that need to be factored into the equation that we don't know about your business. The most important being how competitive your market is currently. As a very general rule, and assuming you're working at it pretty much daily and are doing things the right way, you should probably count on it taking somewhere between 12 and 18 months to gain a decent foothold in your market. Longer if it's a pretty competitive market.
That's not to say you won't see some sales and some successes earlier. You should if your keyword research was done well and you're targeting some of the less competitive keyword phrases that are relevant to your industry and your potential customers. Those can make up a major portion of your business, if you do the legwork to discover dozens and dozens of less competitive but spot on keyword phrases your target audience may use in search. And of course you can always pump up sales by utilizing other traffic channels. Not every sale should or does come from a search engine.
But where the search engines are concerned, PPC is the best and easiest way to make an initial impression and start gaining traffic and sales. It's pretty much immediate. Though it does cost of course, just like any advertising.
One of the main advantages of using PPC to start getting the word out that gets overlooked far too often is that doing so allows you to better define your target audience and refine the marketing message your putting forth to them. Done correctly this can be a Huge advantage. Because while technically it's still an advertising spend to bring in interested traffic, which can and does turn into sales and profits, PPC can also allow you to do a lot of market testing and avoid some mistakes you would not otherwise realize are mistakes.
This is important because when your site does start competing with the other top sites in your market you'll end up converting far more visitors into customers. We're not talking 1 or 2 more sales per day either. As a general rule we're probably talking about 5 or 10 times more sales, simply because you'll have a better idea of what your customers want and how to tap into their emotional buying triggers.
Posted 11 February 2009 - 11:11 AM
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