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5 replies to this topic

#1 jbelle

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Posted 15 August 2003 - 03:09 PM

Earlier today, I was reading the Send Them On!, Ask now or forever hold your...... thread and noted projectphp's comment with interest:

Every single unique URL is considered a unique page. PageRank basis its algo upon this, upon, and that is what SE decipher on. e.g. http://www.dynamicur...dex.php?a=1&b=2 is different to http://www.dynamicur...dex.php?b=2&a=1. That is why some sites have two entries for their hoem page, i.e. http://www.url.com/ and http://www.url.com/index.aspx. This is particularly true if you use a name for teh home page that is non standard, i.e. not default.htm, index.htm etc.

It is a real quirk of the whole Search Engine world, and an unfortunate side efffect of using automated spiders, the inability to differentiate essentially similiar pages at differing URLs. This is similiar to the problem Session IDs cause.
<snip>
My question is a bit different: Is Google targetting reciprocal links or affiliate style links, or considering doing so?


Later today, I noticed a site with several advertisers linked from it and each of the advertisers' links look like this:

http://www.OrigSite.com/cgi-bin/go.cgi?sys=9043&ser=3472&url=http://www.AdvertisersSite.com

A not too unusual tracking mechanism. I would naturally assume that Google would not take this as a link back; doing a search for:

link:www.AdvertisersSite.com

revealed that this, indeed, seems to be the case, as http://www.OrigSite.com is not in those listings.

FWIW, both OrigSite and AdvertisersSite have PR 5.

What tracking methods could be employed that would still allow the search engines to see the link back? (And is any info at all gleaned by the spiders from this?)

(Please move this if it's better in Search Engine Friendly Design & Usability or elsewhere, I couldn't decide!)

Thanks,
jbelle

#2 Jill

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Posted 15 August 2003 - 04:25 PM

Google is constantly changing how they consider affiliate links and redirects, so I don't think anyone can really say for sure. What they do today may not be the same as what they do tomorrow.

Generally, affiliate links are not counted towards link popularity due to the different URL. But sometimes they are.

Jill

#3 markymark

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Posted 16 August 2003 - 03:06 AM

jbelle, can I ask what your intention is here. Are you a merchant who wants their affiliates links to count as backlinks ? If so, I would be a little cautious about how you do this or doing it all, in fact. Your affiliates will drop you like a stone if they think you are using them to improve your own rankings.

As for how to do it - well, I know one well known web host who simply uses static links from their affiliates' sites. The code they give affiliates is not the usual type of link code, but the code for setting the cookie. In essence, the tracking cookie is set on the affiliate site and the click through to the merchant is just a regular link like www.thiswebhost.com .

There's other, more elegant ways of achieving the same thing, but that's one that made me chuckle when I read about it.

#4 jbelle

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Posted 18 August 2003 - 08:57 AM

jbelle, can I ask what your intention is here. Are you a merchant who wants their affiliates links to count as backlinks? If so, I would be a little cautious about how you do this or doing it all, in fact. Your affiliates will drop you like a stone if they think you are using them to improve your own rankings.


Why? I can certainly see that they would want to not hurt their own rankings, but if you are up front about what you're looking to get from the program and still have confidence in what they can achieve, I don't see why this couldn't happen.

As for my motive, it is simply to learn more about this. We have no affiliate program, nor are we ever planning to start one. I'm primarily doing SEM at the moment.

#5 mcanerin

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Posted 18 August 2003 - 09:42 AM

I have a related question. How does Google handle links in forms? It has occured to me that I could easily create a one button form that sent an email/set a cookie/updated a database and then sent the user off to the site in question with a "hard" (SEO friendly) URL. Anyone know if form URLS are ranked and tracked, if at all? Are they considered to be as "good" as a pure HTML link?

Ian

#6 markymark

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Posted 18 August 2003 - 05:06 PM

Why? I can certainly see that they would want to not hurt their own rankings, but if you are up front about what you're looking to get from the program and still have confidence in what they can achieve, I don't see why this couldn't happen.


Because professional affiliate marketers don't like to be taken for a ride. They want a good solid partnership with a merchant who will run their affiliate channel properly. What they don't want is to feel that they are only being used for branding or as fodder to increase the merchant's link popularity and ranking.




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