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Effect Of Interlinking Unrelated Sites In A Subdirectory Architecture
Posted 08 February 2009 - 08:04 AM
I have a domain that I've owned for about 12 years, for which I have about 10 websites, each of which is contained within a subdirectory of the domain. For example,
For the most part each of these 10 websites (contained in a subdirectory of the master domain) are unrelated content-wise. Some contain info on widgets, some on gizmos, some on news, etc.
In any event, most of these 10 websites, have anywhere from 10-20 web pages contained within them, with 2 or 3 of these pages linking to the main page of each of the aforementioned 10 main index pages.
Hence, I do a fairly extensive amount of interlinking between these sub-directory based sites (within my single domain), and again, they are not related content-wise.
QUESTION: Will these cross-internal-links AUGMENT, PENALIZE, or have NO EFFECT on the search engine ranking of the main index pages, for relevant anchor text terms, if:
1) The link comes from a cross-linked page with a PR > 0,
but whose content is unrelated ?
2) The link comes from a cross-linked page that has Grey Bar PR, and
whose content is unrelated ?
Comments/thoughts would be appreciated. Also, same 2 questions above, if the same cross-linking practices are employed from a subject-unrelated separate domain ?
Posted 08 February 2009 - 10:39 AM
The main thing is you shouldn't be linking to unrelated pages that wouldn't be of interest to the people visiting the original page. It's all about what's right for real people. As soon as you start putting stuff on your pages that's not for them, you've done it wrong.
So I would say to start over with that new perspective and decide how and where it really makes sense to link to your other pages. Toolbar PR shouldn't even be part of the equation.
Posted 11 February 2009 - 02:46 PM
Hunting enthusiasts might be big fans of dancing with the stars. If your hunting techniques blog is on the same site as your dancing with the stars blog, telling visitors to each blog about the other blog is okay.
Going beyond that and trying to embed links for the sake of search engine optimization doesn't really make sense. If you want to embed links from each to the others, do it in a way that make sense for your visitors.
The diversity should serve as the foundation for the theme. If you can reasonably and logically tie all the sub-sites together through a common thread, you'll probably realize the SEO benefit you're hoping for. But more importantly, you'll be offering your visitors greater value that may lead some of them to stick around and pay more attention to what you're doing.
Search is not the only means of building Web traffic, after all.
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