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Posted 04 February 2009 - 09:34 AM
My boss went upstate to meet with a partner and their SEO "expert" advised him that Google sets aside the 2, 3 and 6 spot in their Top 10 listings to video. Yes folks, it's a miracle. Someone has in their infinite wisdom broken the Google algorithm and found this wonderful tidbit of information. When I tried to argue the validity of this decree, my boss assured me that the "expert" proved it to him.
Yes and pigs fly on Sundays! Okay, I can make a ton of statements and find Google results that "prove" my statements but it doesn't make it true. I'm just finding results that fit my particular take on the universe. Now, I know that engagement objects like video are important since the advent of Universal Search; however, without extended amount of research I wouldn't make a decree unless I had a heck of a lot of research to back me up. Oh, and folks, the algo is always changing so freaking stop chasing your tails and stick to best practices.
Okay, I feel better now. Now I can go back and figure out a way to constructively deal with this idiocy. Hint, hint, any suggestions would be helpful.
Posted 04 February 2009 - 09:47 AM
Posted 04 February 2009 - 09:52 AM
It's a lot easier to knock down someone else's theory than it is to prove one of your own (unless you're "proving" it to someone as gullible as your boss). For example, there are plenty of videos that come up on a video search for Jill Whalen, but if I just do a normal web search on her name, I don't see any videos in the results.
Or how about baking peanut butter cookies? Why don't I see any of the many videos about baking peanut butter cookies on that SERP?
Oh, I know -- Big G knows that I'm an SEO, so they're filtering my results so that they won't fit the pattern because they want me to spread FUD and tarnish the image of the genius who figured it all out.
Posted 05 February 2009 - 09:48 AM
Posted 23 February 2009 - 12:05 PM
And here I thought the whole process was complicated.
Posted 23 February 2009 - 12:07 PM
The more 'passive' user research I do (watching over peoples shoulders) the more I spot people don't tend to scroll at all, and click within about 6 seconds on either the first or second result.
So in defence of the SEO expert he was probably right when he said it ...
My (english) two pence.
p.s. Jill - I enjoyed your discussion in the London SES on Wednesday, with Rand.
Posted 24 February 2009 - 05:56 PM
Thanks! I enjoyed doing it. Was nice to have some healthy disagreement!
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