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[snakeaconda]

I have a Quick Shopping Cart set up through HostingDude (GoDaddy).
I am only selling one e-book (1 .PDF File).

The product description pages are all dynamic (since they could change at any time).
Also, it is set up as a subdomain of my main page.

Are there any marketing tools to work with this kind of cart?

I could either:
1. Treat it as a different site, and base my SEM accordingly
2. Say "Screw it, it's all about user-friendliness," and place a link on my main domain
taking the user DIRECTLY to the checkout page all ready to rock (thus eliminating more clicks for the user).

What should I do?

[torka]

Base your decision on what's best for the human visitors to your site. Generally speaking, "fewer clicks" is better and will lead to a higher conversion rate.

So, IMO, treat it as a single site, because it is a single site. It's a site that's made up of multiple domains, but its still a single site.

"Site" is defined by layout, design and linking patterns, not by domain name. For instance, the company I work for has an ecommerce website that's made up of four different domains (one for the main informational section, one for product support, one for the store/shopping cart, and one to house some scripts and some direct mail landing pages), and another that's made up of two (one for the catalog pages and one for the actual shopping cart). They both work well and rank well.

I'm not sure what sort of "marketing tools" you're looking for. In my experience, the most useful marketing tools are the "little gray cells" between your ears. Beyond that, I would think you'd use the same tools you'd use for any other ecommerce site.

--Torka