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What Has Changed In Seo In Last 2 Years?
Posted 31 January 2009 - 07:02 PM
I haven't been here in a quite a while, but it is you guys/gals who helped me cut my teeth on some serious SEO stuff. This site was/is so valuable to me.
I recall that many things are not written in stone when it comes to SEO, but in the last couple of years, what things appeared to have changed? I have not been studying SEO in the last 2 years, but I do have some good CD's and books about it I use to study. I got the book ideas from here.
I'm guessing basic fundamentals are still the foundation of good SEO. It does intrigue me though to know what things have changed a bit in the last 2 years. I'm going to be building a few new sites again and if I did no studying at all about the changes that have appeared to be made in the last 2 years, what would I be missing? How/why would I be hurt if I didn't know the new changes?
I would appreciate your feedback and input about this please!
Posted 31 January 2009 - 07:49 PM
About the only things I can think of off the top of my head is that Google specifically has become a bit more stringent about links they trust and don't trust. For instance, they try really hard to devalue any paid links these days, and in some cases have devalued sites that are known link sellers. Low quality directories have also taken a hit, as they should have honestly.
Of course most of us never used any of those for an SEO benefit, which is why there really haven't been any major changes. It's still about building sites that are helpful and useful to visitors. And approaching link building from a user point of view too. In other words, linking out to things your users will find helpful and getting links from places your target audience is already hanging out.
Posted 01 February 2009 - 09:51 AM
Social media is playing a more important role in gaining links, but they are indirect links. The days of emailing others to link to you and even of buying links are pretty much over.
The days of having something unique and great and wonderful are upon us more than ever.
Posted 01 February 2009 - 05:26 PM
Like the sun rising in the east, I can rely on your consistency to help me out... yet again.
I guess I'm not too surprised by the answers. On page factors have always been a mainstay in my SEO development and by the looks of it, will continue along those same lines. I work in a very unique niche' industry, so getting top results is easy for me, but am now delving into different areas where the competition will test my SEO prowess. I will continue on with my edumacation by doing much reading and studying I've missed since not being here for a long while!
Thank you very much for your replies. I appreciate it.
Posted 02 February 2009 - 04:23 AM
Posted 02 February 2009 - 08:47 AM
Posted 03 February 2009 - 11:31 PM
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