Karon Thackston (Copywriter here on the forum) hits another home run with this interesting article on how the Prune industry is obviously rebranding to become the Dried Plum industry!
Since they're targeting a new audience segment, their copy has to change accordingly.
Read Karon's thoughts here:Dried Plums vs. Prunes: Which Do You Prefer?
Never thought about it? Let’s take a minute to evaluate this question then. Prunes are for old people who have trouble “going.” Prunes are shriveled and sticky and they have a funny taste.
Dried plums, on the other hand, are sweet and chewy. They are trendy like dried apricots or blueberries.