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Number Of Searches Feasible To Work With
Posted 15 August 2003 - 01:11 PM
I'm fairly new to SEO so my question is: what is the least amount of traffic to consider when looking at Overture and Wordtracker results? Even if the KEI is high and the traffic is low, what would be the point of using that keyword.
Thanks for your help
Posted 15 August 2003 - 01:15 PM
Posted 15 August 2003 - 01:19 PM
If I'm understanding your question correctly, you want to know the lowest acceptable number for a keyword? If that's the case, there isn't one number to shoot for.
When researching keywords, think of it this way:
Would you rather have high traffic/no conversions
Would you rather have lower traffic with high conversions
Obvious guy says, "yeah, we want the combo", but I think it's better to get 500 visitors a day who want what I have and can convert than to get 2000 visitors a day who don't give a flyin' darn what I have.
Kay, you have experienced my first caffeine free day
Hope this rambling dissertation helped a bit.
Posted 15 August 2003 - 01:23 PM
If there are no good highly searched upon phrases, then you gotta use whatever you gotta use. Doesn't matter if it's only 1 search.
Posted 15 August 2003 - 01:44 PM
Some, obviously, are dead set on an "exact phrase", but I try to have them keep an open mind and that we could "try" other variations of the phrase first. After all, that's why we call it a "test" on a PPC campaign.
This initial research works great for traditional optimization techniques as well.
Posted 15 August 2003 - 02:49 PM
I had one guy tell me I should use a keyword phrase because it came up around 4 times a month and the profit margin on the product was so high it justified it. I asked him how he knew this came up around 4 times a month and he said he checked Overture once a week. I asked him if he did a search on that phrase once a week too. He said yes and didn't understand why I looked at him strangely.
The only searches that count are searches done by potential buyers of your product. Not rank checking software, not the clients and their competitors, not people obviously looking for something else. It's difficult to weed those types of searches out with a very small number of samples to draw from.
Posted 15 August 2003 - 04:32 PM
This is one of many reasons to include your physical address on every page of your web site.
Posted 15 August 2003 - 07:48 PM
Absolutely true - though I still question very low numbers, a localized search can be very relevant and useful even with much lower numbers than a "dictionary" term. I've been telling clients that this is the difference between a "Dictionary Search" and a "Local Search" (my terms).
I made a list of searches done mentioning the word "Calgary" (homebase for me) and that's all. The results were very interesting and are why I'm currently focusing my attentions on local businesses. There is literally millions of dollars worth of work in this city alone, and it has less than a million people in it. Look at your local yellow pages - every single section in it has the potential for at least one client for SEO services.
If you can tell a local liquor store that 430 people search for his products, in his city, every month, and that you may help him get many of these to "walk through his (virtual) front door", he will be a very happy guy. It stops being an internet number and starts being a real one - they can actually imagine the effects of 430 new customers
Posted 15 August 2003 - 08:36 PM
BTW, I was in Calgary in early July for a trip to Banff with my girlfriend. I stayed with a friend in Cougar Ridge and watched Vancouver win the bid for the Olympics live on TV, then drove through the Calgary Olympic Park on my way to Banff and got caught up in the celebrations of Canada getting the Olympic bid. By the time I left Banff my girlfriend was my fiance. Awesome trip.
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