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Posted 31 March 2009 - 05:11 AM
Coming from a travel background I have always found that imagery is the key. I am not sure that the site does enough to sell Lapland from an imagery perspective. One thing that we have found to be effective is to find 4 or 5 strong landscape images and put them on a jpeg sequencer on the home page. If you pick the right images you can really set the tone and capture attention immediately.
I would also suggest you revisit your title tags as I don't feel they are as well optimised as they could be. The title tag on the homepage is
"Hassle Free All Inclusive Holidays in Lapland. If you value service and knowledge, small groups and safety - slowlife.se"
To me this seems like a cross between a Title and a description tag. In your post you mention that you are targeting phrases like "Swedish Lapland, hiking in Lapland". As your homepage is typically your most popular page from a linking perspective I would recommend you add another keyword or two to your title (in addition to All inclusive Holidays in Lapland)
Posted 31 March 2009 - 05:45 AM
I can't and don't want to be a plasterer, does that mean I still try to plaster the walls at home, no way!
What's the point in wasting my time and money making a pigs ear of it, you might as well get the professionals in in the first place, it's cheaper in the long run!
Posted 31 March 2009 - 07:20 AM
OK, the 'viking' photo has now been changed to a landscape. I put some photos in the side bar too. You can't click on the photos yet and I'm probably going to change those photos when I get the time. You can look at a page where everything is working if you click on the top link "Hiking"
I changed the title and description...attribute(?) too.
My 'hiking' title goes to a different page
Posted 31 March 2009 - 07:23 AM
No, no. I'm going to give it to someone else. As a matter of fact, I just contacted a friend about it.
Posted 31 March 2009 - 07:54 AM
I hope your friend does you proud!
Posted 31 March 2009 - 08:24 AM
Posted 08 June 2009 - 10:00 PM
I'm not really into hiking etc, but it did sound appealing to just get away from it all for a few days.
First impression I had of the site though was that it was a blog.. Just from the look of it, and until I started reading it I didn't realise you were selling anything. I think maybe some sort of call to action could help on the first page. Whether a special "4 day trek for $1000" or " tour prices start from $xx" or whatever. Maybe something on that right hand side instead of one of the quotes or images. I usually like to get a general idea of prices before getting in contact. That way you don't feel stupid when you find prices are way out of your budget or different to what you expected.
I do like your philosophy though, and you have a good deal of info and backup creditentials which I think is really good.
Posted 09 June 2009 - 04:04 AM
I like slow and I like hiking so I hope i can give good feedback as a potential customer!
Your topmost link is "Winter Activities". Click the link and what do you see first:
* Cross Country Skiing
• Snow Mobile
• Dog Sledding
• Reindeer Sledding
None of these conjure up a picture of slow life (at least not to a slow Brit. like me!) You have just destroyed your main theme by introducing all these fast/noisy things.
It gets much better after that:
• Ice Fishing
A very popular pastime up here.
• Northern Lights, Aurora Borealis
Stunningly beautiful! There are no guarantees to see them, but the chances are good.
• A Night in the Wild
Build your own snow hut and spend a night in it.
But all your potential customers disappeared when they saw "snow mobile". They will think you are a fast person trying to make a fast buck by pretending to have a slow site. A slow spammer? I'm sure you are not that! So get rid of the fast drek (snow mobile), and put the "fast slow" good stuff (huskies, reindeer, CCS) below the fold.
And put the kitsch way down, maybe on a kitsch page that you are very apologetic about, preferably off site:
• Santa Claus
Yes, that’s right! The real one is in Gällivare!
• Santa Claus World Cup (middle of November)
Santas from all over the world compete in different disciplins.
• Ice Hotel
You can spend a night here, or just walk around and have look at the sculptured suits.
How can you mix this dross with such excellent stuff as:
• Korpilombolo European Festival of the Night (December 1 - 13)
A celebration to the darkness with arts, music, food, litterature, performances and more.
It's like trying to advertise a trip to watch drag acts in Vegas along with with a trip to watch Shakespeare at Stratford. Kitsch has a place, but not on the same list as the serious stuff.
P.S. Put the Northern lights right at the top. The amazing Joanna Lumley starred in a magnificent programme about them recently in Britain, and it's the title of one our most admired children's books. So if you want to attract lots of Joanna Lumley fans (i.e. all of Britain apart from Labour ministers) then highlight that.
Posted 18 June 2009 - 04:56 PM
I was surprised to read though, that cross country skiing could be seen as a fast and/or noisy activity, but I have had to reevaluate some other things too. Like, I thought I had succeeded in making a very user friendly site with a crystal clear message and navigation, but little by little I have come to understand that it can be improved a lot.
"And put the kitsch way down, maybe on a kitsch page that you are very apologetic about, preferably off site"
You're probably right about that
Posted 19 June 2009 - 05:42 AM
I went to Iceland one year and the one thing I didn't get to see was the Aurora Borealis, and is one thing which might persuade me to go back one day, as for me it's a top things to do before you die!
Problem was, I only went for a long weekend and you can only fit so much in in a short break, the bathing in the volcanic Blue Lagoon is a must and snow mobiling on top of a vocanic glacier was cool, though very dangerous - lol
So don't offer one thing over another, layout all the options in a clean, consistent and easy to navigate place,.
Leave it to the visitor to choose what suits them or what they would like to do 'this' visit (perhaps categorise them -> relaxing, sport, walking, riding etc..),, if you offer a great service and lots of things to do, they might come back again to finish what they didn't do first time round
Posted 19 June 2009 - 04:51 PM
Iceland might not then be the best choice for you. I'm sure it's possible to see Aurora Borealis there too, I would guess about 50% chance any given night if you go as far north as possible, but to have a better chance to observe them I would suggest going 300 - 400 km north of the arctic circle. And you better wait a couple of years at least. The sun spot activity is very low at the moment.
I'm not really sure if I should try to offer a wide range of activities or narrow it down even more than I have done so far. There's "+" and "-" to both approaches, and I feel like I'm stuck between two poles unable to decide which way to go.
Posted 22 June 2009 - 04:30 AM
I didn't go to Iceland specifically for the Aurora, which is why in the end I decided to snowmobile on top of a volcanic glacia instead, which apparently was over due for eruption, pretty scary really. Not to mention my friend nearly killed us by jack knifing the snow mobile!
But it does mean i'd consider going back for the things I didn't get a chance to do, or maybe i'll come see the Aurora Borealis in Lapland at a HR member discounted price
Posted 23 June 2009 - 04:20 PM
Around september 20th is a good time for northern lights. Naturally with a HR discount
Posted 24 June 2009 - 03:42 AM
Posted 29 August 2009 - 01:59 PM
About getting link, I think you do good if you say no too much back link but you have PR2.
Design, simple, I like it (if I am a customer, who don't care about design).
But if it developed since 2003, I think it's too long to get PR2.
The biggest thing I like is : the photos, so clear, sharp.
What camera do you use to take photos ?
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