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Fixed Budget Adwords Ppc Optimization


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#1 scorpioilya81

scorpioilya81

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Posted 26 January 2009 - 11:15 AM

We have a budget of between 50-100/day and have spent about 2 months manually managing our google campaign. We have Google Analytics installed and have several months of history for you to look at.

We currently get decent performance on our ads, and have gone through maybe 10 ad revisions to improve our CTR by a factor of 400%, and have been able to maintain reasonable CTR with a 30-40% cost reduction.

We would like to take the next step and have a professional

1. Write some good ad copy after examining our competition and understanding our market.
2. Research some keywords that we have possibly overlooked that would net us a reasonable bounce rate/time on site/pages/visit (i.e. customers that are interested)
3. Through the above steps, significantly lower our cost per click, improve our PPC pages/visit, time on site, and bounce rate (some indicators of relevancy).

Currently we do not have a way to track which calls came from PPC visitors so there is no way to track true cost per lead. However (and please correct me if i'm wrong) a high number of customers that stick around and look
at the site is a reasonable metric.

We would like to have a budget of $50/day , and go up to $100/day. (Plus your fees obviously)

Currently we get about 60 clicks on a budget of $100 with an average bounce rate of 40%, which is very close to the performance of our organic-traffic based customers.

Lastly, about me, I'm sort of a self-taught ad-words enthusiast, however there may be some bad habits you may have to 'unteach me'.






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