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4 1/2 Conversion Metrics No One Ever Talks About


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4 replies to this topic

#1 Jill

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Posted 11 January 2009 - 03:42 PM

Rick D’Ambrosio has a great post about important conversion metrics that people often don't think about.

4 1/2 Conversion Metrics No One Ever Talks About

QUOTE(Article Snippet)
Too many e-commerce and marketing professionals focus on the “final act” - a Web site’s overall conversion rate, as the end-all-be-all metric of success. If you’re an online marketer or an e-commerce strategist tasked with increasing the revenues, orders, average order value (AOV), profit margins or the net profitability of an e-commerce Web site, success lies in being able to tell a great story from beginning to end...


#2 rdambrosio

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Posted 12 January 2009 - 11:54 PM

QUOTE(Jill @ Jan 11 2009, 01:42 PM) View Post
Rick D’Ambrosio has a great post about important conversion metrics that people often don't think about.


I appreciate the mention Jill. First time to your site. You've got some great information here. I'm looking forward to digging in.

Rick

#3 torka

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Posted 13 January 2009 - 01:33 PM

Welcome to the forum, Rick! hi.gif

--Torka mf_prop.gif

#4 BBCoach

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Posted 13 January 2009 - 07:37 PM

That's a good article. I'm doing all of that including the 1/2 tip. Actually, I hope to make the 1/2 tip a big income burner with some ideas on addressing this.

#5 rdambrosio

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Posted 15 January 2009 - 07:37 AM

Thanks for the feedback all. You know, the funny thing is I added that little nugget about single entry pages as a last minute idea. But, at least right now, it's the piece of information that is getting the most amount of attention. I'll see if I can add anything else to this idea in the coming weeks.

Thanks all.

Rick




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