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Good Site Structure & Seo


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5 replies to this topic

#1 malhyp

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Posted 09 January 2009 - 12:58 AM

I am putting a new website together and wanted to ask about site structure and SEO.

Let say that the product we are selling is flowers and we intend to list our products along with technical information about flowers.

My though that the best way to structure the site will be something like this.

Root
[images]
list all images

[video]
how-to-maintain-flowers.php

[ about ]
about-us.php
terms.php
privacy.php

[products]
red-flowers.php
blue-flowers.php
green-flowers.php
black-flowers.php
seeds.php
cards.php
pots.php

[services]
gift-wrap.php

[articles]
how-to-maintain-flowers.php
how-to-feed-flowers.php

[conact]
contact-us.php
feedback.php

[prices]
flower-pricing.php
wrap-pricing.php
seed.pricing.php

Does anyone have any suggestions or a better way to do it? Keeping in mind that SEO is the most important factor here. Recently guided by Google's site structure guidelines which were vague.

Thanks heaps
Hyperion

PS: all folders will fall just under the domain. Example: www. sitename.com/products/red-flowers.php

Edited by malhyp, 09 January 2009 - 01:06 AM.


#2 Jill

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Posted 09 January 2009 - 09:04 AM

While I understand that your example is probably not the real example, I can't help but think that people buying flowers will have absolutely no interest in the technical aspects of them.

Are you sure that people will be interested in the history or technical aspects of whatever product you're actually selling? If you're just doing it to add content to your site, I would highly suggest not to. There's enough useless junk on the web as it is and we certainly don't need anymore.

Other than that, your structure is as good as any, but it's impossible to say without first doing keyword research and market research to see what people are actually searching for.

#3 donp

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Posted 09 January 2009 - 09:18 AM

If it's a website for a florists shop, methinks you do have a bit more detail than you need. Whatever pages you do decide to include, make those pages drop dead easy to find. The primary site navigation should be directed to finding the flowers the customers want - fast and easy.

BTW- Jill's post shows atime of 11:04AM - OK, where is she now?

#4 malhyp

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Posted 09 January 2009 - 04:31 PM

Thank you both for your replies.

I suppose what Im trying to figure out is which of the following would be better. The reason why I ask is that I beleive that this:

www. flowershop.com/red-flowers.html [short url, straight to the point]

would work better than this

www. flowershop.com/flowers/red-flowers.html [not so short but suggested by google]




#5 Jill

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Posted 09 January 2009 - 06:33 PM

Oh you're just asking about URLs? In that case, it makes no difference. Use whichever you prefer or is easiest.

#6 malhyp

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Posted 16 February 2009 - 04:43 PM

Thanks for the reply.




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