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Social Networking Fatigue
Started by
ganalon
, Jan 06 2009 11:25 PM
6 replies to this topic
#1
ganalon
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Posted 06 January 2009 - 11:25 PM
Signed up for Myspace and Facebook today. Feeling like a 2.0 novice.
#2
Jill
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Posted 07 January 2009 - 08:43 AM
Not really sure of the usefulness of MySpace, but FaceBook can be interesting. Better is Twitter, however.
#3
ttw
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Posted 07 January 2009 - 10:47 AM
QUOTE(Jill @ Jan 7 2009, 05:43 AM) 
Not really sure of the usefulness of MySpace, but FaceBook can be interesting. Better is Twitter, however.
Jill: How do you see Twitter as being a useful tool for B2B marketers?
Rosemary
#4
Jill
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Posted 07 January 2009 - 11:51 AM
That's an article in and of itself, ttw!
It really depends on if your target audience is on twitter. Right now the overall twitter audience is fairly small, but growing every day. Certainly it's clear that for B2C you want to be there monitoring your brand.
But I think it could be just as important for B2B companies to do the same. Because even with B2B, while you're selling to businesses, you're still selling to individual people (the decision makers).
If nothing else, being on Twitter (or at least monitoring it) is important as a reputation management tool. I know I have personally complained about products on Twitter, but also have mentioned when I love products on Twitter. Both of those things can have an impact on the perception of the companies I mentioned by the few thousand people who follow me and may have saw what I wrote.
It's still too soon to say how Twitter will play out. It could be dead in the water as soon as the next shiny new social media toy comes out!
[gonna move this thread from the pub to our social media section.]
It really depends on if your target audience is on twitter. Right now the overall twitter audience is fairly small, but growing every day. Certainly it's clear that for B2C you want to be there monitoring your brand.
But I think it could be just as important for B2B companies to do the same. Because even with B2B, while you're selling to businesses, you're still selling to individual people (the decision makers).
If nothing else, being on Twitter (or at least monitoring it) is important as a reputation management tool. I know I have personally complained about products on Twitter, but also have mentioned when I love products on Twitter. Both of those things can have an impact on the perception of the companies I mentioned by the few thousand people who follow me and may have saw what I wrote.
It's still too soon to say how Twitter will play out. It could be dead in the water as soon as the next shiny new social media toy comes out!
[gonna move this thread from the pub to our social media section.]
#5
TYPELiFE
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Posted 13 January 2009 - 01:00 AM
I would definitely say microblogs would be the better way to go at this point, however Facebook Product Pages are an interesting option.
Twitter is great. Tumblr works, too.
Soup.io is really nice, it allows you to slipstream content from all your other social networking profiles (and rss feeds from your own websites) and mash them up on your profile. It really is web soup over there.
Pownce, my personal favorite, closed last December. :tear:
Twitter is great. Tumblr works, too.
Soup.io is really nice, it allows you to slipstream content from all your other social networking profiles (and rss feeds from your own websites) and mash them up on your profile. It really is web soup over there.
Pownce, my personal favorite, closed last December. :tear:
#6
ttw
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Posted 13 January 2009 - 11:12 AM
QUOTE(Jill @ Jan 7 2009, 08:51 AM)
It really depends on if your target audience is on twitter.
That's the tricky part Jill. Forrester has a cool "profile tool" to help you understand how engaged your customer base might be. See it: http://www.forrester...ofile_tool.html
Rosemary
#7
1dmf
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Posted 13 January 2009 - 11:21 AM
Dunno about others but I get an instant JS error
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