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Social Networking Fatigue
Posted 06 January 2009 - 11:25 PM
Posted 07 January 2009 - 08:43 AM
Posted 07 January 2009 - 10:47 AM
Jill: How do you see Twitter as being a useful tool for B2B marketers?
Posted 07 January 2009 - 11:51 AM
It really depends on if your target audience is on twitter. Right now the overall twitter audience is fairly small, but growing every day. Certainly it's clear that for B2C you want to be there monitoring your brand.
But I think it could be just as important for B2B companies to do the same. Because even with B2B, while you're selling to businesses, you're still selling to individual people (the decision makers).
If nothing else, being on Twitter (or at least monitoring it) is important as a reputation management tool. I know I have personally complained about products on Twitter, but also have mentioned when I love products on Twitter. Both of those things can have an impact on the perception of the companies I mentioned by the few thousand people who follow me and may have saw what I wrote.
It's still too soon to say how Twitter will play out. It could be dead in the water as soon as the next shiny new social media toy comes out!
[gonna move this thread from the pub to our social media section.]
Posted 13 January 2009 - 01:00 AM
Twitter is great. Tumblr works, too.
Soup.io is really nice, it allows you to slipstream content from all your other social networking profiles (and rss feeds from your own websites) and mash them up on your profile. It really is web soup over there.
Pownce, my personal favorite, closed last December. :tear:
Posted 13 January 2009 - 11:12 AM
That's the tricky part Jill. Forrester has a cool "profile tool" to help you understand how engaged your customer base might be. See it: http://www.forrester...ofile_tool.html
Posted 13 January 2009 - 11:21 AM
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