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How To Measure The Results From A Ppc Campaign?
Posted 17 February 2004 - 08:00 AM
Posted 18 February 2004 - 01:01 PM
You place tracking codes at the PPC engine information points.
When you write the creative for an adword campaign you are given a destination url to fill out and when using more than one keyword per ad etc. you can apply the destination url on a per word basis.
But it looks generally something like this:
the code is a query string that is parsed and tracked for you and then there is other code for actions on your site's action pages (sale or demo sign up or email address given, etc.)
Posted 18 February 2004 - 04:43 PM
Posted 10 March 2004 - 02:03 PM
I believe that Google now can cookie the ad so that if someone sees your ad and returns to the site within 30 days it captures that person as a conversion.
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