http://www.trendwatc...R-GOOGLING.html
Snippets:
With consumers disclosing their most intimate secrets online (voluntarily!), Google has essentially created a 'domestic database', i.e. a world-wide database loaded with your customers' details and profiles, with a depth of information your company's database can only dream of.
So instead of consumers Googling you before they buy your services, you should Google THEM, and instantly get more personal information than you'd ever be able to capture with traditional 1:1 in an entire life-time. Trendwatching.com has dubbed this emerging trend Counter-Googling, and the opportunities are tasty!
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Counter-googling
Started by
robertclough
, Aug 15 2003 09:53 AM
5 replies to this topic
#2
dragonlady7
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HR 6
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Posted 15 August 2003 - 12:53 PM
Scary.
Very scary.
Very scary.
#3
darciusrex
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hard on things
- Location:USA
Posted 15 August 2003 - 03:51 PM
I agree with you, dragonlady 7.
At the marketing end, I can see how this would help the company I'm working for. But at the consumer end, it gives me the creeps to think about somebody doing this. Maybe I'll stick to the good ol' Motel 6 for a while!
At the marketing end, I can see how this would help the company I'm working for. But at the consumer end, it gives me the creeps to think about somebody doing this. Maybe I'll stick to the good ol' Motel 6 for a while!
#4
qwerty
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Posted 15 August 2003 - 03:54 PM
I don't know. If I'm willing to post personal information about myself online, then I have to know that this kind of thing can happen. How is this worse than a potential date googling me? I can ignore whatever marketing schemes a company comes up with based on things they've discovered about me, but what do I do if every woman in Boston knows something about me that I wish she didn't? (Not that there's anything unsavory out there... 
)
)
#5
cline
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Posted 15 August 2003 - 03:56 PM
I counter google all of my potential clients. It's very useful. I learned enough about one potential client (an account I was almost certain to get if I'd wanted it) that I decided to pass on the opportunity. More on this at http://www.ihelpyous...=&threadid=8697
#6
dragonlady7
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Posted 15 August 2003 - 04:00 PM
Fortunately I learned really early in my online journaling career not to put anything up there that I didn't want read by two possible groups: 1) Complete strangers. 2) My mom. Both read my journal. So...
Other than that, if you know my name you don't know much about me anyway because my name returns several million results in Google. A common name. Most of them aren't me, astonishingly enough.
Other than that, if you know my name you don't know much about me anyway because my name returns several million results in Google. A common name. Most of them aren't me, astonishingly enough.
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