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Posted 15 August 2003 - 09:53 AM
With consumers disclosing their most intimate secrets online (voluntarily!), Google has essentially created a 'domestic database', i.e. a world-wide database loaded with your customers' details and profiles, with a depth of information your company's database can only dream of.
So instead of consumers Googling you before they buy your services, you should Google THEM, and instantly get more personal information than you'd ever be able to capture with traditional 1:1 in an entire life-time. Trendwatching.com has dubbed this emerging trend Counter-Googling, and the opportunities are tasty!
Posted 15 August 2003 - 03:51 PM
At the marketing end, I can see how this would help the company I'm working for. But at the consumer end, it gives me the creeps to think about somebody doing this. Maybe I'll stick to the good ol' Motel 6 for a while!
Posted 15 August 2003 - 03:54 PM
Posted 15 August 2003 - 03:56 PM
Posted 15 August 2003 - 04:00 PM
Other than that, if you know my name you don't know much about me anyway because my name returns several million results in Google. A common name. Most of them aren't me, astonishingly enough.
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