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Selling To Businesses That Don't Know Seo
Posted 19 December 2008 - 12:27 AM
Posted 19 December 2008 - 08:17 AM
If they don't understand SEO, or sometimes have never even heard of it, the challenge is to educate them. Which in a nutshell means finding a good connection between SEO and something they're already familiar with. This typically leads back to explaining how SEO is simply another method of advertising. The explanation is easy with PPC since it's so close to a typical advertising model. Organic SEO is a bit tougher to explain all of the bits and bobs, however they should get that it's an advertising expense. Sort of like when the take out an ad in the local newspaper or send out a bunch of mailers, hoping that enough people will respond to make the advertising profitable.
Posted 19 December 2008 - 12:25 PM
If your SEO rates are low enough you might be able to sell to these people, but I wouldn't expect to make many sales to this audience if your rates are on the high end.
Posted 20 December 2008 - 12:04 PM
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