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Duplicate Content Dilemma
Posted 10 December 2008 - 10:57 PM
My client has a great web site that I am all researching prior to optimizing. But my research revealed that he has another one that all but identical!
When I challenged him on it, he told me that the second one targeted his product at a pharmaceutical market and was required to have some FDA specs here and there that are not appropriate for his regular market.
While doing further research to establish which site Google was favoring, I came across yet a third site with some of the same content on - this being the site of his umbrella company.
When I take snippets of text off random pages and Google them, I see that Google sometimes favors one site, sometimes the other, and sometimes all three turn up on page one.
He has a lot of text that's professionally written and I'm sure he doesn't want to change it. But this can't be a healthy situation for him right? I'm uncertain how to take it from here.
Posted 11 December 2008 - 07:29 AM
If he does indeed need to maintain the different sites for some legal reason I'd probably recommend setting up robots exclusions for the non-retail sites. At least this way it should keep from confusing potential visitors. Though it may be detrimental to his traffic if those extra sites send traffic over to the main site. He'd lose that referral traffic if the main site doesn't rank for the phrases the extra sites show up for.
Posted 11 December 2008 - 08:22 AM
I'm with Randy. I don't follow as to why he can't create 1 site and funnel the visitors to the sections that best suit them.
Here are some tips from Google on duplicate content issues.
Posted 11 December 2008 - 10:43 AM
Posted 11 December 2008 - 01:20 PM
Posted 12 December 2008 - 02:51 AM
Posted 19 December 2008 - 04:43 PM
Posted 31 March 2009 - 03:31 AM
In the marketplace we operate in we have witnessed competitors who have multiple sites promoting the same products to the same (not different markets). They have simply taken the view that the web is a big place and that you can promote your products or services in more than 1 location - you simply write unique content for each page.
I would suggest that the easiest approach would be to create unique content - selling the extra cost to him (and extra sale to you) as increased web presence. Simply put - the more content you have (regardless of how many sites it's spread over) the more visitors and sales he will get.
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