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How To Use Social Media Properly?
Posted 02 December 2008 - 09:18 PM
Posted 03 December 2008 - 06:56 PM
Posted 04 December 2008 - 05:38 PM
Posted 04 December 2008 - 06:04 PM
Posted 04 December 2008 - 07:18 PM
Promoting other people's content that promotes your own stuff is one of the powerful tools in the viral/social/buzz/PR marketing toolkit. Say you have a site that keeps some up to date information on real estate sales. This information is useful to certain type of real estate investors.
Some third party puts together a video/blog post/tutorial/ebook about how to locate a properties for a certain type of purchase. She uses your tool in the process. That's great. Now you can help yourself by helping her. It's often easier promoting a third party then promoting yourself. Contact the tutor & offer her something making that resource even more valuable if you can. Go digg, stumble & propel that resource. The more weight you hold on these sites the better.
Posted 20 December 2008 - 10:05 AM
Posted 20 December 2008 - 04:11 PM
Some people have the idea as long as they give credit to the original author or add a few sentences of their own "commentary", they can copy anything they find posted on the Internet. That is absolutely not the case.
Yes, there are rules of "fair use" that allow you to quote a few words of an article written by somebody else. The operative point here is a few words. You cannot reproduce the entire article, or even a substantial portion of an article -- even if you add some "stuff" of your own, even if you attribute the article to its original author -- without permission. If you do, you are violating copyright law.
There's a lot of good information about copyright law in the USA at www.copyright.gov, the website of the U.S. Copyright Office.
Posted 21 December 2008 - 06:17 AM
Ezwoods, like Jill said you have to come up with quality original content first and foremost. Then you should go through the past posts on this forum under "Social Media Marketing" and learn some of the other many points of properly using social marketing. And lastly, give it time. It takes lots of time.
Posted 22 December 2008 - 03:02 PM
After who knows how long, when I've got hundreds of people digging my submissions and pushing them up to the front page, THEN I can submit my blog posts and get the benefit of all that traffic.
Not saying it's worthless, but it does look like a lot of work. I tried it for a while, extrapolated from those results, and determined I'd have to spend at least a couple hours a day for at least a month before it would gain me anything. That's a lot of time I could spend working and devote the proceeds to a PPC campaign. If I wanted to buy traffic with my time, at least that way I'd know what I was getting. I decided to concentrate on writing good content, and put social media submission buttons at the bottom of my posts. Eventually, people who already have already built reputation on the social media sites will use those buttons and save me all that work.
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