Are you a Google Analytics enthusiast?
More SEO Content
"unrelated" Link Exchange
Posted 15 February 2004 - 07:35 AM
Here is my question: Being a web designer, I will have "outbound" links (a portfolio of clients) and "inbound" links from their sites back to mine. But content-wise, these sites in all likelyhood will be "unrelated" to mine (web design) since the business or agency could be or do almost anything.
We know the importance of inbound links, but will I be "penalized" for links with "unrelated" sites??
Posted 15 February 2004 - 07:45 AM
Leann_Pass had an interesting idea, though. I don't remember what thread she posted it in, but she suggested that you can make a link like that relevant by creating a page that would be the target of the link. If, for example, your client is a restaurant, you can make a page about the specifics of designing sites for restaurants, and link to that from the client site. I've never done that myself, but I think it's worth considering.
Posted 15 February 2004 - 10:15 AM
Posted 15 February 2004 - 10:27 AM
If your links page has tons of links to viagra sites, and viagra sites all link to your home page, it would make sense from a link analysis standpoint to assume your site had something to do with Viagra. The fact that it is about flower arranging can be determined through link text and on-page factors, causing the SE to throw up it's hands, bleep out "bad info" and ignore the links that don't match.
Teoma already does this with their "communties" and clustering- they look at linking patterns. If your flower arranging site had tons of links from hobby sites and commercial sites about flower arranging, (noted because all of THOSE sites are linked with flower related sites) you will rank well on Teoma.
Throw in a few reciprocal Viagra links, and your relevance lessens because the pattern is weakened.
You may not care about Teoma today, but the fact that link networks can be easily accounted for is something to make note of for long term success.
Is your flower-arranging site related to a scrapbooking site? Sure! Someone searching for "Hobbies" or "Crafts" woud find both to be related. Think in terms of searching- would you ever want your site to appear next to the linking site in a SERP? Is there a reason? If so, it's related.
If I'm searching for "Foghorn Web Design", all of those links are related.
0 user(s) are reading this topic
0 members, 0 guests, 0 anonymous users