QUOTE(snippet)
Historically, big brands have not put much thought into SEO, as it never seemed necessary. Typically, as long they were found in Google for their brand names, they (and their C-level execs) were happy. However, the level-playing field of the Internet and seeing what smaller companies are able to do with SEO have caused many big brands to start taking notice. The problem is that SEOing a big brand site is not the same thing as optimizing an ecommerce site.
