I read an article yesterday suggesting using the angle of marketing a tagline/motto. For example, a ski resort markets the motto from their print/web marketing campaign which could be "It's all down hill from here". Instead of putting their web address on their print material, billboards, etc., they heavily push the motto with the hope that it will be remembered when some googles ski resort and the thought is that they will search the motto instead of the keyword 'ski resorts in Colorado'.
Have any of you found success in this strategy? I thought it was an interesting approach as well as extremely risky. What are your thoughts?
Subscribe to HRA Now!
Are you a Google Analytics enthusiast?
Share and download Custom Google Analytics Reports, dashboards and advanced segments--for FREE!
www.CustomReportSharing.com
From the folks who brought you High Rankings!
More SEO Content
International SEM | Social Media | Search Friendly Design | SEO | Paid Search / PPC | Seminars | Forum Threads | Q&A | Copywriting | Keyword Research | Web Analytics / Conversions | Blogging | Dynamic Sites | Linking | SEO Services | Site Architecture | Search Engine Spam | Wrap-ups | Business Issues | HRA Questions | Online Courses
Sponsored Content
Sem - Marketing A Tagline Instead Of A Product/name
Started by
Lee Forrest
, Nov 07 2008 09:09 AM
1 reply to this topic
#2
Randy
-
- Moderator
-
- 17,540 posts
Convert Me!
Posted 07 November 2008 - 10:01 AM
It's basically part of the brand building process Lee. And yes I do it on multiple sites. Most times with the motto or tagline being something that relates directly back to my USP.
Just to note, there's nothing that says you can't utilize both. I know I do. My ads, print or online, are likely to include both my motto and site address.
Just to note, there's nothing that says you can't utilize both. I know I do. My ads, print or online, are likely to include both my motto and site address.
0 user(s) are reading this topic
0 members, 0 guests, 0 anonymous users
