As i've just used above (the three dots) aparantly it know as an ellipsis, which can be achieved with HTML escape code
however, the page I found the info on says the following...
So now I ask the question why?
Can having too many dots on a page be an issue, is it better to use or not use the ellipsis code regarding SEO?
Ok I know there is no such thing anymore as keyword density, but could adding three dots cause dilution in some way, or upset the spiders, do spiders ignore escape codes, or do they translate them? the escape code is more characters than three dots, so what gives?
Why have they included that caveat with the escape code?