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Can Spam Compliance
Posted 12 February 2004 - 10:50 AM
So, based on this scenario:
1) Do we have something to worry about?
2) Where are some good resources that break down CAN SPAM act?
3) I've read about services that "certify" emails. Who are they and do they offer non-profits a break?
I would appreciate any help on this matter. (Note: I'm an SEO not an Email Marketer, but because I “know” the Internet, the bosses upstairs are putting this problem in my lap.)
Posted 12 February 2004 - 11:16 AM
But here is my
You can read the CAN SPAM act here http://www.spamlaws....al/108s877.html
In general I don't think you have anything to worry about as long as the primary goal of your mailings is not commercial advertisement or promotion of a commercial product or service (including content on an Internet website operated for a commercial purpose).
I think your mailing falls into the Transactional or relationship message category for which the CAN SPAM act doesn't apply Sec 3.(2)b.
Transactional or relationship message:
Mailings at regular periodic intervals, account balance information or other type of account statement with respect to a subscription, membership, account, loan, or comparable ongoing commercial relationship involving the ongoing purchase or use by the recipient of products or services offered by the sender.
Now whether the mail gets to where it is intended is another story.
Alot of mail servers are now checking incoming email like mad. So it depends on how you are sending these emails.
Reverse IP to DNS resolution, does your IP from the mail sender correspond to the domain.
Does your sending address really exist on the domain. For example if you send from email@example.com does chrisclark.com really have a cc account. Some mail servers will open a connection back to the MAIL FROM address to check to see if the account exists, while it is receiving the email.
Make sure you are not on any bad lists.
Posted 12 February 2004 - 11:39 AM
. 2. © Regulations <<NOTE: Deadline.>> regarding primary purpose.--Not later than 12 months after the date of the enactment of this Act, the Commission shall issue regulations pursuant to section 13 defining the relevant criteria to facilitate the determination of the primary purpose of an electronic mail message.”
So right now, it's up to the ISP to determine how to determine the purpose of the mail. So even though my email is transactional and not commercial if the ISP is running a filter that doesn't "determine" the nature of the email properly then I could send flags up cause we're sending these in bulk.
Posted 12 February 2004 - 03:07 PM
Other than avoiding Black Hole listings, you should take a peek at the standard SpamAssassin tests. They give you good clues as to what to avoid doing.
It's not eye-friendly but the trick is to know that the rightmost column is the scores the higher the score, the spammier a positive testing mail is.
Neegative scores - like the Habeus service - reduce spamminess.
The cumulative score is the decider. We use 6 as the spam threshold.
There are many.
The Habeus socre, BTW, is minus 8 which means you can get away with tons if you pay them to certify you as non-spammy.
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