My site is now experiencing an instatenous super traffic moment, In the past few 3 - 5 days everybody is buzzing about a topic I've been writting and both Google and Yahoo have first paged (most of all in between 1 - 5 positions) the article page for this topic.The problem is that most of users are not getting to the site's main page to see what I "offer", It's like they searched and them the link is like: hxxp:// domain/numberOfpost/name-of-post and the users almost never click to see Home/Main Page.This is the first topic.
Now, I'd like some ideas that could make the users to go to the site's main page and How to keep this traffic after the topic is not so hot anymore.
Thanks!
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Instataneous Super Traffic - How To Keep It After Topic Looses Hotness
Started by
Vini
, Sep 06 2008 04:43 PM
6 replies to this topic
#2
Jill
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Posted 06 September 2008 - 05:51 PM
That's the 64,000 dollar question.
Everyone thinks if they just get people to their site they'll be golden, but nothing could be farther from the truth.
Everyone thinks if they just get people to their site they'll be golden, but nothing could be farther from the truth.
#3
Randy
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Convert Me!
Posted 06 September 2008 - 09:19 PM
I wouldn't even bother worrying about the page address people are showing up at. After all they're showing up.
The first question I'd have is does the topic you've hit a traffic vein with relate to what you offer? Or is it at least likely to attract those types of people who make up your perfect customers who would be interested in what you offer, even if there's no direct relationship between the topic and your offer.
The better the match, the better you'd be able to do with steering traffic to your offer. But as Jill said the real trick is figuring out first how to get your offer in front of them and second --likely more difficult in this case because they're not going to arrive in the buying frame of mind-- is how you're going to trigger a buying response. That's something you'd want to test. But it can be done.
FWIW this is exactly the reason I always install conversion testing software on every one of my sites, even if I have no plans to test anything on the site in the near future.
I've found from life experience that when it's already installed and set up I can spend 20 minutes if I happen to I notice something interesting or get one of these traffic spikes. Literally with 20 minutes of something resembling work I can have a real world conversion test up and running; one that will give me actionable data.
If my traffic numbers are high enough, as they sound like in this case, it's almost a given I can quickly construct a good enough test to get decent data to be able to make some changes within a week. Sometimes less. Which means I'm capturing more conversions. Which means I make more money, and do it all while the proverbial iron is hot.
The first question I'd have is does the topic you've hit a traffic vein with relate to what you offer? Or is it at least likely to attract those types of people who make up your perfect customers who would be interested in what you offer, even if there's no direct relationship between the topic and your offer.
The better the match, the better you'd be able to do with steering traffic to your offer. But as Jill said the real trick is figuring out first how to get your offer in front of them and second --likely more difficult in this case because they're not going to arrive in the buying frame of mind-- is how you're going to trigger a buying response. That's something you'd want to test. But it can be done.
FWIW this is exactly the reason I always install conversion testing software on every one of my sites, even if I have no plans to test anything on the site in the near future.
I've found from life experience that when it's already installed and set up I can spend 20 minutes if I happen to I notice something interesting or get one of these traffic spikes. Literally with 20 minutes of something resembling work I can have a real world conversion test up and running; one that will give me actionable data.
If my traffic numbers are high enough, as they sound like in this case, it's almost a given I can quickly construct a good enough test to get decent data to be able to make some changes within a week. Sometimes less. Which means I'm capturing more conversions. Which means I make more money, and do it all while the proverbial iron is hot.
#4
Vini
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HR 2
Posted 09 September 2008 - 11:33 AM
It's not about selling.My site is unprofitable, I mean I don't sell anything, jsut ads spaces.
So, The thing is the more traffic I receive the better, Understand?
So, The thing is the more traffic I receive the better, Understand?
#5
Randy
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Convert Me!
Posted 09 September 2008 - 02:23 PM
Sure you sell something. Ad space. 
#6
nethy
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HR 6
Posted 09 September 2008 - 07:07 PM
QUOTE(Vini @ Sep 10 2008, 02:33 AM) 
It's not about selling.My site is unprofitable, I mean I don't sell anything, jsut ads spaces.
So, The thing is the more traffic I receive the better, Understand?
So, The thing is the more traffic I receive the better, Understand?
That's besides the point. You still want something from visitors. You want them to comment, bookmark, share, read on, engage, blog about, subscribe & ultimately return. I assume you are not expecting them just to stay forever.
For that to happen, you still need it to offer them something they find attractive.
That said, you sound like your experiencing a digg or digg-like wave. It's rare that something long term comes of this. Those are Digg's readers. They are reading Digg, Your site just happens to be where the digg article is hosted. You may be able to get some benefit form this, but not much.
Anyway, even a blog can have goals & aspirations & test to reach those. Have a look at this article if you have the inclination. It shows 9among lot of useful things) the long term effect of instant traffic: http://www.kaushik.n...ur-success.html
Edited by nethy, 09 September 2008 - 07:18 PM.
#7
ABAR
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HR 4
Posted 09 September 2008 - 07:53 PM
I am by no means an SEO guru... but maybe adding changing content, if you haven't already, to encourage reoccurring visitors.
Maybe on the article that is o popular, try publishing them in three part series and say stay tuned for the next section of the article on "blank"
I guess the thought is, if the visitors return to your site, then they are more likely to browse around and see "what else" your site has to offer.
exe.
Article one: The three fundamentals to creating a zen garden in your workplace, number one.
Article two: number two "coming soon!"
Article three: Number three "Just wait till you see this one!"
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