15 replies to this topic

[Argos]

Today i did something i have been against normally, but since I have giving up my hopes on google my new strategy was to get banner advertisement with lycos.co.uk I will be in the top of the page everytime somebody puts my search words and even if they go into one of the other websites my banner will be in the top of the page, which sounds nice but I personally never click on banners. Does anyone have experience to share with me if it will be worth it.

[SearchRank]

Hopefully you got a low CPM price. I never click on banners and feel they aren't very worthwhile as far as gaining a good ROI.

What they can be good for is branding but unless you got a dirt cheap CPM price, that branding can cost you plenty! Good luck with it.

[Jill]

I don't click 'em. Heck, I don't even see them. My browser makes them invisible!

Oh, and welcome, Argos!

Jill

[Ruud]

Like you I never click them.

I have never *ever* visited a site or bought a product via a top banner.

I have bought products online following text links to something described in a relevant way.

Ruud

[medkraft]

I'm sure the group would be interested in hearing your results Argos (good or bad).

I remember the good old days (prior to GoTo) when we'd design different banners for keywords search campaigns on AltaVista. back then the CTR averaged over 5% when regular banners were below 1%. The process was time consuming but well worth the effort. Thank god for GoTo and the rest of the SEs discovering text ads though.

Cheers... Tom

[Argos]

Well They had a special offer that I really could not miss it was cheap even if I would get one client that will cover the cost so I gave it a shot. I will let you all know if this banner advertisement thing really works I should be able to get the results in a few weeks then I will share this with you all.

[Ideas]

Check out for their effectiveness. Banner ads do work in some industries - but its more of a trial and error process.

I would never click on them to go to a site. But, then that doesnot mean that my customers would not too.

Marketing is a peculiar field-there are NO CORRECT ANSWERS AND NO WRONG ANSWERS.Its more of what experience YOU have.

Keep fingers crossed and best wishes,

Ideas

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Edited by Jill, 13 February 2004 - 10:08 AM.

[respree]

I've never experimented with banner ads.

Personally, like most people, I have 'banner blindness.' At one point, I found them so irritating (like the intrusive blinking ones), I spent most of the day configuring my hosts file to block them all.

Now, all I see are broken images.

[OldWelshGuy]

A very good banner, that is appealing to a very specific group, at a very specific time will work, there can be no doubt, but personally I would design the banner to look like a text link.

< OWG back pedals like crazy, if i had hair it would be blown forward INTO my eyes lol>

[cline]

I have gotten banner ads to work, but it's really difficult. The problems are cost and targeting. It's really hard to find placements that are anywhere near as well targeted as search engine keywords.

Also, as a rule of thumb I found that banners that incorporated HTML functionality tended to do better than standard banners.

I continue to review banner ad placements for my clients, but I almost never find one that looks like it might be cost effective.

[magellan]

I wouldn't use banners and never on Lycos UK. If you use them get a very low CPM price otherwise your CPC will be very high!

[Mamdaddy]

I rarely look at the pop-up adds at all...Maybe because I'm on the PC all day and night. However, there are a lot of people out there who just might be interested, and if the rate is very good, like you said, then even a very small percentage of conversion might cover the cost. I'm no pro at this though...

[MakeMeTop]

Sounds like Touch PLC have worked their magic tele-sales charm.

Good luck. As under 2% of UK searchers actually search on Lycos UK and under 1% click on banner ads - don't expect an explosion of hits or sales! Oh - and a lot of sites break out of framesets to prevent those adverts appearing on sites which both Lycos and AJ UK (to a lesser extent) attempt to do on a search term.

[Argos]

They gave me two banners for the price of one and the site I am going to advertise with them is apartments for for UK tourists. So I am hoping fot the best even if I only get two customers that would cover for their expense. If it will not work I have try a other searchengine.

[nacho45]

Banners haven't worked for us at all in the past.