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Posted 11 February 2004 - 09:16 PM
Posted 11 February 2004 - 09:24 PM
What they can be good for is branding but unless you got a dirt cheap CPM price, that branding can cost you plenty! Good luck with it.
Posted 11 February 2004 - 11:19 PM
Oh, and welcome, Argos!
Posted 12 February 2004 - 12:58 AM
I have never *ever* visited a site or bought a product via a top banner.
I have bought products online following text links to something described in a relevant way.
Posted 12 February 2004 - 01:50 AM
I remember the good old days (prior to GoTo) when we'd design different banners for keywords search campaigns on AltaVista. back then the CTR averaged over 5% when regular banners were below 1%. The process was time consuming but well worth the effort. Thank god for GoTo and the rest of the SEs discovering text ads though.
Posted 12 February 2004 - 04:59 AM
Posted 13 February 2004 - 03:15 AM
I would never click on them to go to a site. But, then that doesnot mean that my customers would not too.
Marketing is a peculiar field-there are NO CORRECT ANSWERS AND NO WRONG ANSWERS.Its more of what experience YOU have.
Keep fingers crossed and best wishes,
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Edited by Jill, 13 February 2004 - 10:08 AM.
Posted 13 February 2004 - 03:22 AM
Personally, like most people, I have 'banner blindness.' At one point, I found them so irritating (like the intrusive blinking ones), I spent most of the day configuring my hosts file to block them all.
Now, all I see are broken images.
Posted 13 February 2004 - 03:25 AM
< OWG back pedals like crazy, if i had hair it would be blown forward INTO my eyes lol>
Posted 13 February 2004 - 08:38 AM
Also, as a rule of thumb I found that banners that incorporated HTML functionality tended to do better than standard banners.
I continue to review banner ad placements for my clients, but I almost never find one that looks like it might be cost effective.
Posted 13 February 2004 - 09:23 AM
Posted 15 February 2004 - 09:41 PM
Posted 16 February 2004 - 05:33 AM
Good luck. As under 2% of UK searchers actually search on Lycos UK and under 1% click on banner ads - don't expect an explosion of hits or sales! Oh - and a lot of sites break out of framesets to prevent those adverts appearing on sites which both Lycos and AJ UK (to a lesser extent) attempt to do on a search term.
Posted 18 February 2004 - 06:37 AM
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