IE 'home loans' as opposed to 'domestic lending products'
HUH? Are you saying in your example that "home loans" gets less bids and has less AdWords advertisers than "domestic lending products"? If so then you way off base. I dont want to get in argument on this topic, but the fact is, its of Google best interest to push phrases (whatever way possible) that people are bidding on. This change could be another way to do this.










