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Posted 11 February 2004 - 08:02 PM
It is to the point where I am not even sure what to recommend.
I have spent more than a day reviewing posts and following SIGs
trying to get warm fuzzies or even a hint as to who fits.
So, cutting to the chase, I am posting here.
I figure the first site needs help with copy, links, keywords,
etc. the whole shooting match.
It is an ecommerce site and therefore has some difficulties.
I have written about it several times tracking Florida and Gladys.
Googling on 'american discount home medical' will get you there.
The second is harder. It is active in the site review section.
It is a medical site and the Dr. is pee-oed that folks he's trained
(and even fired!) are ranking much higher than he in the SERP's
even though he invented the procedure (building ears).
He ranked 7th for several years in G. but has had a steady
decline for some months now. He has a ton of informative stuff
and a reasonable number of links - but they refer to his name
and url rather than his keywords.
A search on 'microtia brent' pops him up at G.
He is very happy with his site and a relative did it, so there is
an inherent conflict but he is very unhappy with his rank.
Again, let me know if you want to take a poke at it.
Posted 11 February 2004 - 11:51 PM
What type of budget are we looking at?
Posted 12 February 2004 - 02:36 AM
Then Goggle slapped us and then, the recent changes killed us off.
The worst part is that I can't quite figure out how to fix it.
This makes it very difficult to look at all the SEO's Services pages and try to suss what will have real traction and what is not really relevant. It is nearly impossible for someone in my position to say 'Well that Grumpus has it all over Jill' or 'that Welsh guy is exactly what I need'. The problem is that there are so many folks here who know and obviously care a lot about all this SEO stuff. It also hurts that you don't all agree and tend to talk about sites that don't quite match each other - never mind mine.
Be all that as it may, I think I want a working relationship. I do web stuff so it seems silly to pay someone to do the scut work. OTOH, I understand the dsire to take control.
Lessee... I've looked at lots of folks pages and although some folks seem expensive, none have seemed outrageous. Within that frame of reference, in these two cases it ain't so much a matter of the money as it is about a solid and workable solution.
So there you have it.
Posted 12 February 2004 - 04:58 AM
SEO is not a science, it is a skill, even though it runs on a platform of applied mathematics. By the very nature of the variable values that Google applies to its 100 or so factors there HAS to be different ways to acheive the same thing.
It is very confusing though when you look at the pages still in the SERPs and can see no pattern emerging, or a very weak pattern if anything. This is why the main dilemma now is, is Google broken, or is has it just decided to go off on a completely unworkable tangent?
Posted 12 February 2004 - 10:36 AM
Everyone is in the same boat right now, and at this point it's premature to make any radical changes until or unless Google actually settles on what it wants to be when it grows up.
I doubt you'll find any SEO who didn't lose some rankings for some keywords for some clients.
Posted 12 February 2004 - 11:41 AM
Posted 12 February 2004 - 12:01 PM
No, I don't think I am jumping the gun - I have been actively pursuing this since last summer when the merde first started flying.
He had many keywords drop 9990+ places according to DigitalPoint and many have stayed there for months. The fact that a few terms still do well indicates that the site is not being hammered as a whole, rather it is likely a competitive keyword repitition penalty or some such - maybe caused by the catalog nature of the site.
I have been convinced that a good SEO campaign can take place under any SE conditions. That is, if you are not chasing algorithms you will do fine in the long haul.
The ecommerce customer spends $3k/month on Overture but so far has not done AdWords.
I think he really needs some basic help with copy, links, etc.
The Dr. is considering PPC - I agree with you there... but I suspect there is something fundamental that can be done as well.
Don't get me wrong OWG, I am aware that Big G is a rapidly moving target and that nobody knows what the hell it is doing. However, in both cases some competitors have remained at the top through both thick and not so thick.
You folks have a lot of experience - I sure don't - and my guess is that there are things to be done that will not only help in Google's case, but in the upcoming shakeout as well.
Edited by gstark, 12 February 2004 - 03:15 PM.
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