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Internal Linking Strategy
Posted 05 September 2008 - 10:50 AM
Thank you for your input.
Posted 05 September 2008 - 12:52 PM
Of course, the target page should be optimized for the phrase in the link anchor text, but that has nothing to do with having the phrase in the target page's URL.
Posted 05 September 2008 - 09:07 PM
Not only is it not necessary, it would be very rare indeed for it to happen. I wouldn't recommend it for most pages, although there could be some circumstances where it made sense.
URLs and anchor text are completely different animals.
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