Interesting... but can't see it catching on unless they make serious improvements.
Don't like the layout in that 'magazine' format. Unless there is some great benefit that has passed me by, why shift so wildly from the format everyone is already familiar with?
Most the thumbnail images seem to be missing
Description snippets are too long to read at a glance
Pages take ages to load
The 'By Category' feature is turning out some VERY wierd suggestions on the searches I made just now
I agree that there needs to be something more robust than links for calculating relevence but this looks like a biiiig step back to me. The quality of the sites I am seeing in there is poor - they may be able to deliever pages with content relevent to the searched phrase but the quality is way off the mark from what I'm seeing.
The bit in the BBC article that stands out to me is:
By declaring its aim of taking on Google, Cuil joins a long list of others that have tried and largely failed to dent the search giant's market share.
Or maybe I'm just being like that because my own sites don't appear there yet