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Pitfalls Of Opt In Forms
Posted 21 July 2008 - 08:41 AM
Now that I have applied a double opt-in procedure I find that my email signups have been cut in half! It seems that lots of folks cannot get it together to click that opt-in email that gets sent to them. It's not because they mistype their address because when I had no opt-in under my previous system I had less than 5% bad addresses.
What can I do to regain my good email collection rate? Or do I have to live with a reduced rate so I can conform to good email list behavior?
Posted 21 July 2008 - 10:27 AM
You certainly don't want to do anything less than a double opt in process. If you do you'll soon find your mailers getting reported left, right and center and your site will end up being on all of the spammer lists.
Posted 21 July 2008 - 10:28 AM
If you can, try to give something away for free when they signup.
Posted 21 July 2008 - 11:38 AM
What's worse is that it's mostly due to the confirmation email getting filtered by email spam filters.
As Randy said, make sure they realize they need to look for the confirmation email and that they will need to click something once they get it.
If you have the time and inclination, you could personally email those who didn't double opt-in and ask them to check their spam filters.
Other than that, there's not much you can do. Spammers have ruined this one for the legitimate email marketers many years ago.
Posted 21 July 2008 - 07:20 PM
The double opt in getting picked up by Junk is a problem, no arguments there.
But I actually wonder if the 40%-25% we lose are worth too much anyway. Maybe they are the borderline cases that don't read the emails or unsubscribe fairly quickly down the line. It seems natural that double opt in will boost your list quality. I'm not sure by how much though.
Posted 22 July 2008 - 06:24 AM
In the past I've seen huge differences in the number of spam reports I get via my feedback loops depending at least partly upon if the original list was double opt in or not.
With a double opt in and semi-regular newsletter sends I can count on getting maybe 1 or 2 of them per thousand getting reported by someone, somewhere I have a feedback loop set up. Without a double opt in I can pretty much count on at least 20 spam reports per thousand email sent hitting my mailbox.
FTR the reason I said double opt in is only part of the spam report equation above is I've seen a higher than normal spam report rate if someone does a double opt in like they should, but only sends out stuff 2-4 times per year. IMHO if you're not sending at least every other month you probably shouldn't bother, and definitely shouldn't send it from your own server. Those get more reported as spam too, probably because people forgot what they signed up for 3 or more months ago.
Posted 23 July 2008 - 09:58 AM
What I did hear from the group was that it is all about the content on the site/emails. (What else should I have expected from this group!)
So I tweaked the copy on the form, the welcome and the thank-you pages; "watch your spam filter...", "you are not finished signing up so click on this 2x opt-in email...", etc.
Successful opt-ins have skyrocketed - Thanks to all who have replied!
Posted 23 July 2008 - 11:17 AM
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