" ... never seen any data that would support the idea that the url address has a large or even small bearing on conversions."
It made me think of an argument, er, sorry, a discussion I had with a colleague (we're British, so we don't call them co-workers ) about full URLs versus tinyurl.com URLs.
I thought it was a similar (if a little off-topic, sorry) and I think interesting question.
The question is this.
When sending an email newsetter, we don't include much content itself, not much more than a teaser and links to a web page (for various reason, we think this is a good idea) that holds the newsletter. The URL can end up being one of those ugly multi-line affairs that don't always work when clicked, because of line-breaks. So I suggested we use tinyurl.com to create a "pocket-size" click-friendly link. My colleague says that "people won't trust that tinyurl.com URL because they don't recognise it as part of my website."
What do you think?
I'm happy to accept an answer that says "find a more appropriate forum."