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How Do Rss Feeds Affect Rankings
Posted 16 July 2008 - 07:52 AM
For some of my websites I have considered using rss feeds. These feeds would contain news headlines, with one or two lines for each news message. I would get the feed through a third party service and display the headlines with one or two lines text each on my website. This is of course a very good way to offer some up to date relevant content to my visitors. From this perspective I would very much like to use it.
However, I'm not familiar with the effect of using such feeds on my rankings. My main concern is that the feeds' content is not unique. This is because the feeds are used by quite a few other websites as well. This means that google would come across the same content on several sites and thus might perceive it as duplicate content.
My question now is, will the css feeds harm my rankings because of possible duplicate content penalties?
And are there other pros and cons with regards to css feeds that I should consider?
Posted 16 July 2008 - 07:41 PM
The pages with the duplicated feed content will likely end up in the supplemental index or will simply stand no chance of ranking because it also appears in several other places on the web. So basically it'll probably be ignored. But as long as you have other pages that do contain unique, valuable content they'll continue to rank just fine. Remember, the engines rank pages not sites.
Posted 17 July 2008 - 01:45 AM
"The pages with the duplicated feed content will likely end up in the supplemental index or will simply stand no chance of ranking because it also appears in several other places on the "
>> I don't really understand this can you explain this maybe a little bit more?
"But as long as you have other pages that do contain unique, valuable content they'll continue to rank just fine. Remember, the engines rank pages not sites."
>> ok I understand but I was planning on showing the rss feed on my index page which is also the most important with regard to rankings. This index page does contain mostly unique content but I would thus add the rss feed on this index page and the rss feed is far from unique. Would my index page also continue to rank well (without any loss of positions) after I add the rss feed?
Posted 17 July 2008 - 08:07 AM
#1, on Supplemental index
Google has their real Index and a Supplemental Index. Pages that end up in the Supplemental Index (SI for short) get there because they're lacking something typically. This something they're lacking can be one of several things, some of those being Trust; Enough backlinks pointing to the page; and for the purposes of this discussion enough Unique-ness. You have to rmember that part of Google's credo is that they want to show their users the best choices they can. Thus it makes little sense for them to show their users 10 pages that contain the exact same or essentially the same content, even if they 10 pages are on 10 different domains.
So if you have pages where the content is exactly the same or essentially the same as dozens of other sites the chances of your page being the one chosen is pretty slim. Chances are much more likely your pages with duplicate content will either be filtered from the SERP results for being duplicate, or will eventually end up in the SI and never have a decent chance of ranking in the first place.
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