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Broad/phrase/negative Matching On Overture
Posted 14 August 2003 - 09:27 AM
On one hand, this is good because I have always found it difficult to get the same volume of clicks on Overture as on Adwords. But I always praised Overture for being easier to understand for novices. I am curious what the consensus is- is this good or bad for Overture?
Posted 14 August 2003 - 03:20 PM
Now if they would only get out of bed with Gator...
Posted 14 August 2003 - 07:04 PM
It's good for Overture if it makes it easier for advertisers to display their ads on additional relevant terms. It's bad if it allows for wildcarding without also offering negative keywords.
I am curious what the consensus is- is this good or bad for Overture?
Is Overture still trying to sue Google? If Overture is planning to copy Google's features such as wildcarding and Adsense, are we going to see some countersuits popping up?
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