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Use News Headlines As Fresh Content Or Inner Pages, Random Or Not
Posted 19 June 2008 - 01:57 AM
I thought one reason for not getting (and keeping) PR on my inner pages is that the content of these inner pages doesn't get refreshed often enough. For this reason I thought it would be a very good idea to add some automatically refreshing content to my inner pages by making a column to the right of the my articles in which news headlines with a few sentences of each news article are shown. This news is offered elsewhere on my site and is all unique content.
I was now wondering if I can just add this same column to all my inner pages. Every article page (no news articles but other articles) would then for example show the latest 5 news items in the column right to the article, also with one or two lines of each news item. This way, the article pages would always have new content since a news item is added to my site almost daily. The drawback would be that every article page would list the same news items in the right column since it would always be the latest 5 items. Is this a problem? Would this hurt google's perception of the value of the new content if it is shown on many of my inner pages?
A different approach would be to do just a random grab from the database and show 5 random news items in the right column of my article pages. In this case, the content of an article page would never be the same as any other page and would also always be different from any previous pageview of that particular article page. I mean, if you have hundred or more news items and then pick 5 at random the odds that you pick the exact same 5 two times are obviously very small. Is this a good approach? Or would google not value the refreshed content because it has been indexed before but then from a different inner page of my site?
And would google become suspicious if my inner pages are different with every pageview? Or would the opposite happen and would google appreciate the constant change of my innner pages?
I know doing a random grab has the drawback of showing old news items but this is not my point here, my question is purely about the effect of adding the news items to my inner pages and the difference in effect between showing always the latest 5 or doing a random grab of 5 items each time.
Posted 19 June 2008 - 04:01 AM
This is where you are wrong in my opinion. "Freshness" of content has no noticeable influence on PR. Get some additional good links to your pages, that will make a difference.
Posted 19 June 2008 - 07:19 AM
According to you fresh content has no impact on PR what so ever?
Also important are the rankings of our inner pages in google. For this of course freshness of content does have influence. Would with regard to rankings the latest 5 items approach be better or the random 5 approach?
Posted 19 June 2008 - 08:20 AM
I also thing you are wrong on that one. If you deal backlinks with webmasters who are aware of the importance of deep links, you won't have a breeze of a problem to trade links. I deal extensively within my inner pages, and not once the PR issue was raised. As long as the subject matter is similar, PR is not even a question.
Posted 19 June 2008 - 09:48 AM
According to you fresh content has no impact on PR what so ever?
Freshness has no bearing whatsoever on PR. At all. Wipe the thought from your mind or you'll find yourself heading off in all sorts of wrong directiions. PR is about links. Not freshness of content.
Hunh? Care to explain your logic on that opinion?
Sorry, but it's wrong. Freshness doesn't have any huge influence on rankings.
An impossible question to answer. Will either choice produce content that actually has anything to do with the rest of the content of the page? And how are you going to make sure these headlines, whether random or in a timer, are going to be relevant to the actual content of your inner pages? I don't see how you're going to do this at all without spending a lot of time and money building some sort of smart AI widget into the back end that chooses the headline based upon content of each inner page.
Frankly, from what's been said so far it sounds like you're way far off on the things that are important in driving traffic and getting rankings. Mainly because you're starting off believing that Freshness is some sort of magic elixir. It's just not anything close, especially for the type of situation you're describing. You're more apt to cause a lot of confusion for both visitors and the search engines than you are to actually improve things.
You may want to have a read through the [url=http://www.highrankings.com/forum/index.php/topic/833-tips-for-new-seos/]Tips for Newbies[/url] and some of the pinned threads you see at the top of each section of the forum to get a better handle on the things that really have an effect. Because right now you seem to be spending a lot of time working on myths that will have no or negligible positive effect.
Posted 20 June 2008 - 12:14 PM
Posted 25 June 2008 - 03:34 AM
So, freshness of content is not as important as I thought ok. But is it thus ok to have inner pages on your site (for which you seek goof rankings) of which the content never changes after they have been added and only new incoming links are added gradually?
And does it no good at all to update the content of my inner pages (be it automatically or manually) ?
I have talked to a lot of experiences webmasters and many of them told me that fresh content is important but you guys now say its not. I can hardly imagine that google would put no weigh on fresh content, I mean what is the sense in having a website that is not updated?
Or are you saying that fresh content is not as important as I thought it was but is still important (be it for inner pages or the index page) ?
Posted 25 June 2008 - 07:58 AM
Does the content of the page really need to be updated for non-SEO reasons?
If so, update it. But don't automate it unless your automation can make sure the content being added is relevant to the pages in quesiton.
If there's not any overriding reason to update the content other than to make it "Fresh" don't bother. You'll be wasting time and effort if you do, and quite possibly start confusing the heck out of both the engines and your visitors if your automation sticks content on a page that's not relevant to what it was previously.
Some content simply doesn't need to be updated often. Take sometthing like the old Apache 1.3.x documentation pages that have been up and exactly the same for years. Also take any site that sells a product or service that hasn't changed in ages. Why would you need to update it if the content was already performing well? For some ill-conceived Freshness bump? No, that's not a good enough reason to even consider it.
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