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Yahoo Now An Adsense Publisher? Yep!
Posted 13 June 2008 - 08:07 AM
Posted 14 June 2008 - 12:03 AM
Posted 14 June 2008 - 12:34 AM
Posted 15 June 2008 - 09:39 AM
Posted 15 June 2008 - 11:50 PM
I could be wrong.
The effect on advertisiers should be:
-nothing (for keywords that don't trigger this)
-Increased YSM competition & increased Adwords impressions availability.
Maybe very minor decreased competition.
Posted 16 June 2008 - 07:16 AM
It should be irrelivant what G! customers bid for keywords on the Y! network, the fact that it now does, means Y! have lost their independence and probably won't be long before they loose all their customers!
Posted 05 August 2008 - 08:58 AM
Posted 05 August 2008 - 07:56 PM
The idea is that bids on Adwords tend to be higher then bids on Yahoo. Adwords may have 10 bidders over $2 for a term whil Yahoo have a few over $1 and trail down to the $0.25 mark for the lower bidders. This means that the average value to them of a particular search is less then it is on Google. So by putting up Adwords ads & splitting the difference some way they can both gain. The resulting rise in competitiveness on their own platform will also be a plus.
imagine these SERP ads bids
Yahoo (before deal)
Yahoo (after deal)
Also some of their low bidders might have raised their bids to get the same level of traffic as before.
Not sure about the layoff part but I can't see how this is cost saving to Yahoo. I haven't heard that they are ditching or scaling back their own program.
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