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Relevancy In Articles
Posted 28 May 2008 - 03:38 PM
I'm kinda new at this, and figuring out SEO myself for my company. We currently write a press release once every few months and they get picked up by 4 or 5 other sites (max). Pretty weak, i know. The content is exactly the same, and it isn't very easy reading either. It's a very salesy message as well. to fix that, I'm trying to push them to write more interesting content. Not about the product itself, but about the issues that was motivation for the product's development. Basically wanting to address the need for the item.
If I publish that article and someone picks it up, what determines the relevance of the content to me? Is it the website itself, or the content of the article they picked? I'm trying to figure out if Writing an article about other issues surrounding the product (making me seem like an authority in the matter) but to a site that talks about the topic is going to be more effective than publishing something mediocre in a relevant site.
This is just an example. Not a product of mine.
Product: Fire extinguisher
Article: Types of fires / How to treat burns
Posted 28 May 2008 - 05:55 PM
With articles, you can write about anything you want that would be of interest to people who read them.
Posted 28 May 2008 - 06:09 PM
Posted 28 May 2008 - 06:30 PM
You write articles because you want to help people and provide them with information that they may not have otherwise have known.
The rest will all fall into place once you do that.
Posted 28 May 2008 - 06:54 PM
Posted 28 May 2008 - 08:44 PM
Okay, if you want an answer it's Neither is more important. Both are equally important.
But what's more important thing in your scenario, if you can work it in there, is getting your keywords in the article or press release. Preferrably as a link pointing at your site where your keywords are the anchor text.
Posted 29 May 2008 - 10:43 AM
I'm definitely going to do that.
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