5 replies to this topic

[Kenneth White]

Hello,

My company currently has a blog located on a different domain that is performing pretty well (decent traffic, decent PageRank), and I was wondering if there was any benefit to hosting that blog on our main website.

The blog currently links to our Main site, but it is branded differently, in that you wouldn't look at it and immediate know it is my company.

Thoughts?


Best Regards,
Kenneth

[torka]

What sort of benefits are you looking for?

For SEO, it won't make much difference either way. Search engines index and rank pages, not sites. So you can link from a page on the main site to a page on the blog and vice versa no matter what domain each page is on. There is no intrinsic domain-based "benefit" -- the benefit comes from the linking of pages. Your links will pass along whatever link juice they have to pass, potentially along with a boost from using appropriate anchor text (when its used for the link), regardless of which domain the linking page is on or which domain houses the page the link points to.

If you want to brand the blog so it coordinates better with your corporate look/feel and tone, then it might make sense for it to be on the main domain (but it doesn't have to be).

If you want to keep the blog separate, with it's own branding and "voice", it might make sense for it to be on its own domain (but it doesn't have to be).

Host the blog where it's easiest for you to manage from a technological and administrative standpoint. Design and brand the blog however it makes sense to you from a business standpoint.

My

--Torka

[Kenneth White]

Thanks torka,

I was mainly looking to see what, if any SEO benefit could be gained from moving the Blog onto our main website. My company has been dropping a lot in the search engines lately, and we have been trying to come up with new methods of boosting our ranking.

The reason i have for questioning this is because, our Blog is filled with tons of optimized content.

Edited by Jill, 14 May 2008 - 07:40 AM.

[incrediblehelp]

I would leave it on a different domain. Have you considered just starting a new on on the company domain?

[Simrun Media]

Thanks torka,

I was mainly looking to see what, if any SEO benefit could be gained from moving the Blog onto our main website. My company has been dropping a lot in the search engines lately, and we have been trying to come up with new methods of boosting our ranking.

The reason i have for questioning this is because, our Blog is filled with tons of optimized content.

Hi Kenneth,

I'm assuming you would 301 redirect your blog to a location on your site so that the SEO weight of your inlinks to your blog domain would go to your company's domain? This is an option, but I would instead put a visible banner on the blog about your company, maybe a specific page in the navigation about your company, and the occasional post recommending some article or feature on your company's website. Maybe if you publish any reports or ebooks, you can host them on your company site but give the details on your blog so that people will start linking to your company site as well?

all the best

-k.s.

[Jill]

We've got tons and tons of previous threads on this subject you may want to look up, please...