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Posted 07 May 2008 - 10:47 AM
I've been researching social networking as a SEO tool but even having read descriptions, definitions etc I cant seem to grasp how it works exactly.
I've researched Digg, mixx, stumbleupon etc but does anyone know how to integrate them with your website? Or is this even what happens?
Am I correct in saying you basically suggest a site worth looking at and post it to these social networking sites?
Sorry, probably too many qtns at once.
Posted 07 May 2008 - 01:19 PM
There are basically two kinds of social sites -- networking sites (such as FaceBook, MySpace, Naymz, Twitter, etc.) and bookmarking sites such as StumbleUpon, Digg, del.icio.us, Mixx, Sphinn, Fetch (Small Business Brief), Propeller, etc.
The main purpose of the first is to keep in touch with friends and colleagues. You can submit blog posts and/or articles to most of these, but generally only people who are already part of your network will see your submissions. And if you want, you can participate fully in one of these sites without ever submitting any web content at all.
The main purpose of the second is to submit interesting and/or valuable pages and to review and vote on the submissions of others. You can easily find new pages to review and vote on by looking at either submissions and votes by your network of friends or by simply looking at the site's home and "upcoming submissions" pages. While you'll be exposed to more interesting content by having a network of friends and looking over their submissions/votes, you don't necessarily have to "friend" anyone to participate in a site like this.
(Aside: the emphasis is on submitting interesting and/or valuable content. It's neither necessary nor desirable to submit -- or have someone else submit -- every single article from your site. Be honest with yourself about what constitutes the best, and only submit those. You don't want to get a reputation as someone who consistently submits mediocre articles.)
The focus of social networking sites is on conversation and relationships among people, with submission of web content on the side. The focus of social bookmarking sites is on submission/review/voting up or down of web content, with "friending" on the side.
As previously mentioned, none of these sites was intended or designed to be an "SEO tool," or in most cases to have anything to do with SEO at all. That said, having one of your pages go "popular" on a social bookmarking site can drive a lot of traffic to your site. It's an open question how valuable that traffic will be (depending on which social site the traffic comes from, which page on your site is popular and what about it makes it popular... the traffic can range anywhere from extremely valuable to practically worthless).
In other words, certainly, submit your best content to the bookmarking sites... or better yet, make it good enough that other people submit it for you. If you submit too much of your own stuff and never submit anybody else's content, you can find yourself ostracized on some of the social bookmarking sites.
Just don't rely on it doing much more than driving up your bandwidth usage. Maybe you'll get lucky and it will also generate sales/leads/whatever you're looking for, but that's far from a sure thing. Before you get deeply into investing tons of time in any one social site (unless you simply enjoy participating in the site for it's own sake, regardless of business benefit -- certainly a valid and worthwhile consideration), you may want to run some analytics to see how well the traffic you get from that site converts for you.
As to "integrating" social bookmarking sites into your own, you can add buttons/icons/links to make it easier for people to submit and vote on your content. If your content is good enough, they'll take care of submitting your best content for you so you don't have to. Most of the social networking sites have widgets or badges you can add to encourage your visitors to view your public profile on the social site, where they can either sign up or log in and "friend" you, if that's something you'd like to encourage.
Posted 07 May 2008 - 10:19 PM
You know what s me? People who think everything they do is brilliant, and every page demanding of a front page Digg listing. Get. A. Life. If you want to kill the golden egg laying goose, submitting crap articles to Digg, reddit et al will achieve exactly that.
Social media stuff demands talent and thought, and so few people seem to get that.
Posted 08 May 2008 - 03:24 AM
My understanding is much clearer now and to be honest I dont think thats the route our we should take. Maybe a good article submission every now and again but as you said if the content is good enough, visitors will take care of submitting our site themselves.
Posted 08 May 2008 - 01:04 PM
Bonus: you don't have to spend any significant time on it beyond setting up the submit buttons in your template.
Posted 09 May 2008 - 11:30 AM
Posted 25 July 2008 - 04:45 AM
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