No replies to this topic

[nethy]

I thought this might be a contribution to the 'misusing flash' debate that keeps poping up.

The thinking that brings about flash sites, the 'made for tv' products/marketing campaigns and sites puts all of the control in the hands of the advertiser. How many see it. When. etc. It's a hard habit to break. While I don't think this style of advertising is ever going to be as big as it has been in the tv centred world, and I don't think you'll be able to 'launch' products in 2020 the way you could in 1970, I do think we will see these types of campiagns go online.

Probably one of thousands, but it caught my eye as a case study.
http://www.slimblade...html/13809.html
Cons
All the cons of a flash site. Lets not focus on this.

Pros
- This flash 'site' is pretty much an extension of the flash banner ads they are using to push these products. It maintains scent.

- It is an online version of a tv ad. This is as advantage, sort of. It means that it fits with the habitual thinking of long advertising companies/execs. If you can make a tv ad 'work' online, well...

- It 'sells' rather then simply enables purchase, informs or discusses as most online efforts do (apple.com is a notable exception). You'll only get someone's attention once for a couple of seconds. But that's better then none at all.

-It's measurable, and it calls to action. The basic but often overlooked advantages of Online vs TV advertising.

Basically I bring this up because this is an exmple of using banners, using flash, promoting a 'product,' enabling a conventional 'product launch' and generally appealing to those brought up o 'TV ad branding and promotion.' Things that are still part of the advertising landscape and will probably need to be part of the transition from TV to Online. It's also a nice vanilla example.

Are they doing a good job?