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Posted 13 August 2003 - 10:09 PM
1. Organic searches on Google
2. Adwords on Google
3. Adwords on Google served against distribution partners content pages
What would the referrer data look like in each case and what other data as well as search term and search page can be extracted from the referrer string. Each engine seeems to have their own code structure
Posted 13 August 2003 - 10:28 PM
Also, google image search may also show up as a referrer, depending on how aggressively you label your images or how popular the images are for certain searches.
Posted 13 August 2003 - 10:49 PM
Adwords looks the same in the referrer as a click from a natural search but my tracking software breaks them apart based on the tracking code I add to my ads
Posted 13 August 2003 - 10:54 PM
What software are you using to analyze your logfiles? Some do this automatically.
Posted 14 August 2003 - 05:24 PM
As such we want to be able to parse out as much data as possible from the referrer data.
Posted 17 August 2003 - 11:11 PM
We're just doing the analysis ourselves
I am wondering what you are hoping to get out of the parameters that some of the top end log analysis packages can't tell you?
You can do most (if not all) of the analysis you mentioned with Clicktracks. It has a capability where you can tag a user based on things like when they got to your site, whether or not they were a new visitor, which search engine they came from, which PPC they came from, what keywords they searched on, and then analyze just those type of users all the way to purchase or not.
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