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Help On Automatic Emails
Posted 09 April 2008 - 04:35 AM
1. I need to send out newsletters to more 1 million users, track their click response, have that integrated into my customer information backend system, have cycles of newsletter, have sub-groups of customers who get different newsletters based on when they joined or what and when they purchased, or when they last logged in and that type of thing
2. I need automatic emails sent out when people join and buy and things like that.
3. Big mail outs can never interfere with my personal mail or the automatic mailouts, particularly emails with passwords and that kind of thing.
4. The mail must come from one server with SPF records so that it's not identified as SPAM
At the moment, we're using an inhouse developed system. I'm thinking maybe we just set up a separate mail server and modify our exisiting system.
Is it possible to have SPF records on more than one server and maybe split the company email from the newsletter emails?
Posted 09 April 2008 - 09:11 AM
Posted 09 April 2008 - 10:07 PM
- I recommend you do not use an in-house system or system installed on your server. This rarely yields results as good as a hosted solution. Either constant contact or Awebber will address the points your brought up.
- I actually think you should seek professional services/consulting or training. With a list of this size it is very likely that this will pay for itself several times over. Email marketing has its own nuances both technical (though most of these are overcome by using one of the above mentioned hosted systems) and more importantly non-technical. The way you present your offers, the offers you present, plan your campaigns, test your mails, when you send, frequency, list segmentation, etc. have a significant effect on how well your email marketing will perform. Getting all these right can be tricky.
If your convinced about doing this yourself, I'd say start try 5-10 drastically different approaches on a section of your list each (say 5k a piece) and see how you go.
Posted 10 April 2008 - 10:12 AM
Posted 10 April 2008 - 03:59 PM
I cannot caution you enough not to do this from your own domain. Unless you've got several people on staff who are solely dedicated to constantly cleaning your and dealing with ISP's and other hosts you stand a 99.99% chance of getting your domain and server added to several spam mail blacklists. Even if you think your list is 100% clean and 100% double opt-in (most aren't) you're still running significant risk. You'll also want to make sure you've cleared everything with your host and their provider before you send anything from your own server, because they're likely to shut you down over it.
I'm not nearly as bad as some of the major ISPs are when it comes to blocking entire domains or servers from being able to send mail to users on my systems, but I can tell you I'd block you in a heartbeat if even a dozen or so of my users complained to me about something originating from your domain.
You're really better off using one of the 3rd party mailing systems than you are sending it from your own server. It would be a shame to have your hosting company or the datacenter they lease servers from turn off your entire site. But it's very, very possible with the number of emails you're talking about sending. Almost a certainty I'd guess.
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