3 replies to this topic

[Hungryfish]

I am working on a Opt a fishing charter site . My keyword research is mostly complete, but I would feel better if I took a look at Mar- May 2003 for these phrases. I have noticed( I use WT,OVT,adwordanalyzer) certain seasonal phrases do change in popularity. Any Idea's?

[DanThies]

Without tracking them over time, I don't think anyone's going to have anything but the last 2 months' data that Wordtracker uses.

I would expect that different keywords for the same thing would rise and fall together, though, so you would still be able to get a good "relative" comparison with current data.

[Paul J]

Good question, Woodduck.

I don't know if there's a way to track past the last couple months. But if there is a way, I'd sure like to find out. I'm with Dan - I think they normally rise and fall together.

I have a related question. This is for the Overture tool only, but do they show "No Suggestions for" - for under a particular number? I never see any results under around 25.

The reason I ask, is I did some seasonal work last summer for a company's winter season. We went for a lot of targeted, low volume search terms. No results were found at first (on Overture's tool), but a few months later, I found quite a few phrases that were searched for around 80 or 90 times a month. We had to adjust a few things!

[DanThies]

We have a few clients who have us doing a monthly pull of the Wordtracker counts for their most important search terms. Tracking seasonality is one part of it, the other part of this is seeing trends.

For example, if you are running an information portal on fitness, it pays to know what topics might become more important.

If you saw "Atkins" or "Pilates" coming up fast before everyone else did, you could get a big head start on content development. You could also get a head start on promotion and links. This ultimately translates to being ahead of the curve in search rankings.

It's pretty easy to become a respected (and well-linked) authority on something that's new, very hard once the memespace has become crowded.

When you get ahead of the curve, those who are crowding in behind you will often link to you, and then you're on top of a rising tide. Much like Wordtracker - their site is "keyword research," as far as most people are concerned.