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Future Of Search Marketing
Posted 04 March 2008 - 01:07 PM
If were there, what questions would you ask the panel.
I want to be prepared in case nobody at the event has any questions!
Posted 04 March 2008 - 03:48 PM
Should we be making mobile only versions of our sites or something?
Are there mobile engines like 'virgin' or someone that have mobile search technology in place and is used a lot as oppose to google?
Posted 04 March 2008 - 09:04 PM
It is now ayt the core of many business models & strategies.
Any such major development in business has winners, losers & many types of business models & even major companies that succed because of it. Many of these are companies, industries & business models that would not have existed otherwise (a historical analogy would be the music industry & radio or 'household brands' and television advertising).
My question would be 'what has changed?' (in the context of the above statement). What are the major companies that now exist because of SEM or opportunities created by SEM . What are the new business models? What are the new industries(excluding SEM consulting obviously)?
Basically, what impact has all this had on the business world now that SEM is maturing (BTW it looks like Google ad revenue growth may finally be hitting a ceiling)?
* By 'practically' I mean that even if a senior manager says 'lets do SEM' it is likely to fail or not start.
*I know that many, including Jill have been involved in 'search marketing' for over ten years. But, I think that most will admit that that was a different beast then. The monetization of SEO results, the value of traffic, the cost of traffic, the amount of traffic available and ultimately the number of sales, leads, referrals or any other activity that has value to businesses generated online back then was a fraction of what it is now.
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