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Keyword/seo Campaign Icebreaker
Posted 03 February 2004 - 01:23 PM
Does anyone use a questionaire to give to clients before launching an SEO/SEM campaign.
A sample question might be: What search engines do you wish to target?
Posted 03 February 2004 - 02:16 PM
You may want to visit an article by Chris Churchill (HorseCove) that Scottie pointed out in this forum:
Its definitely worth the read!
As for me, I don't use a questionnaire. I stick to simple questions that are specific to the sites purpose and goals. This usually serves as good lead into the brain storming session. They are no brainers, but they help get things going every time:
1. What are the primary goals for your web site?
2. Who is your target audience?
3. What will the visitor be able to learn or do there?
PS - Welcome to the forum!
Posted 03 February 2004 - 02:38 PM
i am just starting to reeeeaaally get into seo and sem. this forum really is well done.
thanks for the quick response. The article gave me some great ideas on what to ask.
Do you think asking a client what search engines they would most likely want to be seen on is a useful question, or should you go ahead and make the decision based on the traffic numbers?
On another note....
I have also recently bought WordTrackers service and am starting to use a trial version of WebPosition Gold. What complimentary programs are the best to use with WordTracker? Or is there better software than WordTracker?
Posted 03 February 2004 - 02:45 PM
What are your overall objectives if the website? To sell, inform, etc.?
What worked well/did not work with your current website?
Who are your customers? Big companies, small companies, individuals, educational institutions?
Are they local, all over the US, all over the world?
What are their biggest challenges, frustrations, concerns?
How do your products solve their problems?
What do they use your products for? (useful to get this in layman's terms if it's a technical product)
What constitutes success for them?
What motivates someone to choose one vendor's products over another's?
What motivates them to buy YOUR products instead of the competitors'?
How do you differentiate your products/services from the competitors'?
Is there customer loyalty, or do they tend to shop around?
What's the perception customers have of your firm today? What perception do you want them to have?
Who are your main competitors?
Then I start writing and think of 50 more questions!
Posted 03 February 2004 - 02:47 PM
No need to ask what search engines they want to be in. All of the major search engines will pick up the site once it's all optimized and has some links pointing to it from some major directories or other sites.
Posted 03 February 2004 - 03:16 PM
I guess you have to be some what of an investigator to get good feedback from clients/webmasters in order to really start on any seo/sem campaign.
i will try to post anything that i find that i think could be interesting to others after i get feedback.
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