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Does Clicking On Google's Result Increase The Position
Posted 31 January 2008 - 09:52 AM
I was wondering about something. Does google take into consideration the act that alot of users are clicking on a specific site based on a specific keyword search?
For example, let's say we want to search for the keyword: "My Keyword". And the targeted site is currently ranked in position #100. If we see this result, and we click on it, does that give a sign to Google this site might be more important and should be ranked better for this keyword?
If yes, do you think this is a good idea to increase our page position? By searching ourselves for a keyword we have in our websites, and click on our site from Google over and over? Is that a good thing or a bad thing?
Posted 31 January 2008 - 12:51 PM
Do you really think Google would make it that easy to get rankings?
Posted 31 January 2008 - 12:58 PM
It would be child's play for me to set up a few thousand little completely automatic robots that were untraceable to go out and click on my sites 24/7/365.
Posted 31 January 2008 - 01:04 PM
In this case tho, altho clicking it will show it has been visited it will only count as one unique visitor anyway. Yes u could pop out to all the internet cafes, get all yer friends to click on you etc but in reality this isnt going to add any major traffic is it? Never mind that you are using yer own bandwidth, time and efforts for absolutely no chance of a sale.
Posted 31 January 2008 - 01:16 PM
Torka, easy on me
I asked the question in an angelic way
Thanks alot for the answering my question
Thanks for Randy and oneofthe3lions too.
Posted 31 January 2008 - 02:05 PM
Can Google capture such click data? Yup, without a doubt.
Do they? Undoubtably in the past they have. You'll even see it as an onClick event on the links in their SERP pages from time to time. And there are far less obtrusive ways they could capture such data too. Let's just say I have no doubt that they do in fact capture the data.
Do they use it? I'm sure they do.
Do they use it to affect rankings? They'd be silly not to if they can put enough safeguards into place! I would if I were them and my stated goal was to provide the best search experience for my users. Or to put it another way, I have a little search app I built on some of my sites. It captures the phrases people search for, what choices they're presented with and what they click on. It's a routine part of my monthly maintenance program to review this data and apply some hand tweaks to make sure the best choices are showing up for people because it's easier for my as a person to understand what they might have been looking for than it is for a machine to understand them. If I'm doing it, even on my small-fry scale, why wouldn't Google?
And there we come to the crux of the matter.
It takes hours for me to process even a portion of the search logs of one site. Google is dealing with exponentially more searches and exponentially more people from a far more diverse background. Not to mention that they know they have people out there who are actively trying to skew things so that they'll get an advantage that is undeserved. So can Google fully automate something like this, while at the same time making sure scoundrels out there can't fool their system by constructing 1,000 bots or hiring 100 people to sit there and click, click, click all day long.
And if they do this, what about the other side of the equation? Do they ding a site that gets lots of clickthru's but then users come right back to Google 15 seconds later and click on another choice? They should if they want to get the most out of their system one would think.
So there you have it. The serious answer is: Nobody But Google Knows. And they ain't talking.
They certainly have ways to capture the data and certainly have the technical ability to use it in their rankings, but at the same time they'll have to account for all sorts of factors we mere mortals rarely face. And in the real world if they are using something like this I would expect to see only small ~5-10 position movements, not movement that involves dozens or hundreds of positions.
Edited by Randy, 31 January 2008 - 02:10 PM.
Posted 31 January 2008 - 03:25 PM
A million thanks for the useful informations
I am very proud of you guys. You are simply the best.
What you said is very logical, and that's what I thought too at the beginning, but needed an expert advice or idea to make sure of it.
You are the man of this forum Randy Keep it up
Posted 31 January 2008 - 05:49 PM
Let's put it this way. Say you were right, and paid 100 people to sit there and click onto your site all day long, then return to the SERP page and reclick ad infinitum.
What Googles own analysis of your site traffic would show them is that, daily, some 150 000 visitors to your site don't like what they see and leave the site straight away.
Therefore the *real* visitors to your site, those who dig deeper and deeper are proportionately a miniscule percentage of visitors to your site.
Result: (as Google's stated aim is to provide what the searcher is looking for) they would downgrade your site as being of little interest.
Short answer: Concentrate on the content so that visitors stay on the site.
......Of course, if Randy could expand his app to visit page after page of the same site, and spend hours crawling through the site........
Posted 01 February 2008 - 02:34 AM
I not nearly as sneaky at the black hatters or nearly as smart as the folks in the 'Plex, which would lead me to believe Google have already realized how easy it would be to manipulate such a module if they gave it much weight. Hence why I seriously doubt they now give it much if any weight. Nor will they ever give it much global weight all on its lonesome in my view.
Not that there aren't other metrics they couldn't factor into the mix, mind you.
Posted 04 February 2008 - 08:04 PM
Posted 05 February 2008 - 03:14 AM
Posted 06 February 2008 - 06:43 PM
Posted 06 February 2008 - 07:36 PM
The only two ways i can think of to use click data would be:
1) Unexpected clicks based upon position - e.g. if the percentages are 40% 1st palce, 20% 2nd, 15% third, and third gets 20%, then maybe 3rd is better than we thought. that is a LOT of work to understand, though...
2) Time on site - if the result gets a lot of backs hit, then maybe there is an issue.
Raw clicks, to me, are just far to difficult to accurately use, given the self referential nature of clicking SERPs.
Posted 06 February 2008 - 08:00 PM
I've always thought you were one of the more intelligent people on this forum Randy (soft soap)........
Posted 12 February 2008 - 09:39 PM
Just found this site and like what i see. Better than most SEO forums.
I have performed significant research on this topic and can report 100% that the answer is yes. I believe that they use similar technology / algorithms that they use in Adwords to track fraud and rank sites.
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