10 replies to this topic

[Hex]

Hello - could you please have a look over a project I am working on I have put the address at the end to encourage everyone to read the following 1st:


Is this site completed or under construction?
Under construction, looking to see if I should change direction or continue - this means you might find some spelling errors or other such content mistakes please ignore them for now as I am not looking for this type of feedback.

If completed:
Its only been up a week or there abouts

SEO
Do you have incoming links?
No and I am not conserned about this at the moment, the site makes up part of a project and link building will not score me any points I need to take care of the accessibility/usability and on site optimization (spider friendly etc). Maybe much later on I will look at the incoming links if I want to continue with it. I put the site on a live URL which I bought to make some notes for a completely different study I am working on.


What keywords are you targeting?
There would be a few, all the below combined with the word "debt" or "insolvency":

Mortgage arrears
Rent arrears
Council tax arrears
Credit card debt and Overdrafts
Store cards
Household bills
Catalogues
Student loans
Hire purchase

As you will see from the "types of debt" each of the above will have its own page but there are only a few of these examples put together so far

Do you want your code reviewed for errors or improvements?
Yes, this is one of the main areas of interest

Marketing
Who is your target audience? Think about:
Gender M/F
Nationality UK based
Age Range (20-50)
The site will also target people who have had addictions which have caused them to get into debt.

Why is your site different from sites selling/offering similar info/goods/services? Why will someone want to do business you?
Usability/accessibility it is no different really but will attempt to really push the "free advice"/we share your situation with you/you are not alone voice

How important is usability?
MASSIVE

What is the purpose of the site? (inform, sell, online community, support B&M business, contact info only, etc)
Inform and get people to take up the call to action of callback

Design
Do you want design suggestions?
Everything welcome, I am wondering about the testimonials on the left because I dont know if they should resize all the time on different pages.

www.d3b7.com

Thanks for any comments, I know the site is not complete and the main nav doesnt work fully yet but I would really like input at this early stage.

[bennychains]

The first thing that strikes me is the D3B7 logo. It definitely needs polishing in photoshop.

The testimonials on the side could also be in a testimonials tab, so it doesnt load the page with so much text...

inital thoughts.

[Catz]

A few thoughts:

Why is it you have a link to each page in its header text?
You already have the breadcrumb links on the page directly above this, it is strange to link to the page you are already on in the H1 text.

Consider putting testimonials on their own page and increase the font size.
Why put something so important in such a tiny font?

Debt case studies links are missing in navigation.

Unique page titles are essential - this is what the visitor sees in SE results when deciding whether or not to click your link.
You may have the correct titles in your individual pages code but that is not what is showing up to the visitor.

For your link to Credit Card comparison tool on the credit card and overdraft page, the link shows as linking to another web site, but rather than linking to the site the link shows, you put the other sites content onto your own site in iframes. Are you related to them in some way or did you get their permission to do this?
Is this ethical?

A thought about your home page content.
Consider switching the 1st and 2nd sentences and it will flow much better.

[lenwood]

I just tried to pull the site up and it wouldn't load. 2 mins later the page title showed in my nav bar but the page was still blank. Maybe you're working on the site?

[Say Yebo]

I would:

• Move the testimonials to the right or give them their own page as someone else suggested.
• Clean up the logo a bit - the edges are a tad jagged.
• Introduce a spot of colour - the all-gray is a little uninspiring. Maybe use some of the blue that appears in the mouse-overs.
• Fix typo in the copyright line at the bottom of the contact page.
• Indent and bullet the bullet points on the home page (and anywhere else they appear).
• Clarify the relationship between D3B7 and the Insolvency Network. Reading the home page - I come away confused about who you are.

So...you're still honing the text I gather...'cos it's also not good-to-go yet.

Good Luck!

[ABAR]

Thte text is really good but it has some grammatical and spelling errors, i.e. passive voice when active voice may have been more appropriate... my suggestions are below keep what you think helps portray your message better and what doesn't just ignore.

Non-homeowners can applyYou need not be a home owner to apply. At The Insolvency Network, we ^take pride ourselves in providing ^{you with} free expert advice andin confidence regardless of your situation, we help you will find the best solution for you.

Our unique 'Financial FactFind' allows us to provide you with the very best tailored advice ^{on your financial situation,} every time while proposing a solution you can rely on to ^{help you} get you out of debt. There is no more need to borrow You do not need to borrow more money to pay off your debt - in fact, depending upon your situation borrowing ^money could^may be the worst thing you could do. We will not try to sell you a loan.

Depending on your personal circumstances^{in most cases} a simple debt plan could be is the ideal solution.

Have^Take a look at ^our testimonials to see how The Insolvency Network has helped people to become debt free and once^{might I add, sleep easy again} again sleep easy,, why not pick up the phone and join them today?

No matter how much you owe or how you got into debt, we specialise^specialize in helping you make the right choice:
Debt management plans
Individual Voluntary Arrangement (IVA)
Consolidation
Re mortgage
or even bankruptcy

The Insolvency Network will ^{help you} alleviate you of your debt within 60 months. Our staff ^hashave been though financial difficulties themselves and ^can appreciate the ^potential stress ^{you may be going through} it causes, ^{but we know that} the hardest step is the first one. Please browse our site ^{and learn more about us}to find out more, ^{if you want more information} we ^canwill call you back if you like, just click on the contact link above to drop us an email.

Edited by www.NissanMods.com, 28 March 2008 - 09:11 PM.

[ABAR]

also, I would put a very light yellow background behind your testimonials tab (as opposed to the gray) and it will make it "pop" for the reader.

[Freshie]

No matter how much you owe or how you got into debt, we specialise^specialize in helping you make the right choice:

I understand he is targetting the UK market so "specialise" should be ok.

[MaryKrysia]

Since numerous eye-path studies have shown that almost every web page visitor's eyes first go up to the left hand corner, I have found it is wise to place a strong testimonial in this area of the page. I suggest one testimonial per page and in larger font.

I don't think you can have too many links for the user. Make it easy, so your visitors do not have to think and can easily find what they are looking for. Other studies have shown that most of use decide within 3 - 8 seconds if a web site might have what we are looking -- it's important to show clearly what you are about -- which you do.

Your site is fine except that it has a very "soft" appearance. The light grey is pretty but does not convey the feeling of strength, confidence or competence. You might consider using a stronger color at least in one area, such as for the tabs. There is a psychology to color. Blue, for example, inspires a feeling a trust. You can search on Google for more about this.

If your keyword phrase is Debt Management and Advice, then use this exact phrase a few times in the body of the home page. Use each of your keyword phrases a few times on each of your pages.

I do think you have a made very good start.

Mary

[ScottSalwolke]

I'm not sure about the design. It seems like a form letter more than a web site. Testimonials are important, but it seems like they've been shoved into the corner. The first sentence seems like the response to a question. It should focus on the problems that your prospects are facing. The lack of graphics hurts. I would have something just to break up the text and humanize the copy.

[ceuyan]

i agree with the comments above about the logo. first thought when looking at your site logo i get a feeling that im looking at a tag at a subway station. you are dealing with debt management meaning money. i feel it should be a more professional looking logo. the site really needs some work. the navigation bar has an unfinished feel to it, with the left side of the buttons cut off

another thing is the site colors don't really give you an inviting feeling. the gray and white felt like i was looking inside of a jail cell. sorry but im just giving my opinion